APA-Zitierstil (7. Ausg.)

Bennett, P. D. (1995). Dictionary of marketing terms (2. ed.). NTC Business Books.

Chicago-Zitierstil (17. Ausg.)

Bennett, Peter D. Dictionary of Marketing Terms. 2. ed. Lincolnwood, Ill: NTC Business Books, 1995.

MLA-Zitierstil (9. Ausg.)

Bennett, Peter D. Dictionary of Marketing Terms. 2. ed. NTC Business Books, 1995.