Flying high in a competitive industry cost-effective service excellence at Singapore Airlines - Heracleous, Loizos; Wirtz, Jochen; Pangarkar, Nitin (McGraw-Hill, 2006)
Keywords: Singapore Airlines -- History; Geschichte; Aeronautics, Commercial -- Singapore -- History; Qualitätsmanagement; Dienstleistungsangebot; Luftverkehrsgesellschaft; Effizienz