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Kellogg on strategy: concepts, tools, and frameworks for practitioners

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Bibliographic Details
Main Authors:	Dranove, David 1956- (Author), Marciano, Sonia (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ Wiley 2005
Subjects:	Strategisch management Strategische planning Strategic planning Strategic planning > Case studies Industrial management Wettbewerbsstrategie Unternehmen Fallstudiensammlung
Links:	http://www.loc.gov/catdir/toc/ecip059/2005006853.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014604549&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	VI, 234 S. Ill., graph. Darst.
ISBN:	0471478555 9780471478553

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MARC


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Record in the Search Index

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adam_text	Contents Introduction 1 Chapter 1 Getting Ready to Do Strategy 7 Mustrative Example: Samsung Chapter 2 B Minus C: Positioning Your Firm against the Competition 27 Illustrative Examples: American Airlines • Merck • Wal Mart Chapter 3 Affirming Your Competitive Advantage: The Resources and Capabilities Audit 49 Illustrative Examples: Southwest Airlines • GlaxoSmithKline • Nike • Foot Locker • McDonald s • Disney Chapter 4 Measuring Your Competitive Advantage: A Toolkit 73 Chapter 5 The Cancer of Competition: How to Diagnose It 99 Illustrative Examples: Texas Rangers • Commonwealth Edison • the Cola Wars • the Pharmaceutical Industry • the National Football League • United Healthcare • Lucent Technologies Chapter 6 The Cancer of Competition: How to Cure It 127 Illustrative Examples: Wal Mart • Southwest Airlines • Garanimals • Kellogg s • General Electric • OPEC • Sky Television v vi CONTENTS Chapter 7 The Threat of Entry and How to Combat It 155 Illustrative Examples: Airbus and Boeing • United Airlines • General Electric and Siemens • Wal Mart • Philip Morris • Xerox • Amazon and Barnes Noble • Netscape Chapter 8 How to Sustain Your Competitive Advantage 177 Illustrative Examples: Circuit City • Topps Trading Cards • Southwest Airlines • Nintendo • Nucor • Lockheed • AT T • eBay • Chicago Bears Chapter 9 Two Examples of Strategy in Action: Southwest Airlines and the Chicago Hospital Market 203 Index 229
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author	Dranove, David 1956- Marciano, Sonia
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dewey-search	658.4/012 658.4012
dewey-sort	3658.4 212
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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isbn	0471478555 9780471478553
language	English
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spellingShingle	Dranove, David 1956- Marciano, Sonia Kellogg on strategy concepts, tools, and frameworks for practitioners Strategisch management gtt Strategische planning gtt Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie (DE-588)4200234-5 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4200234-5 (DE-588)4061963-1 (DE-588)4522595-3
title	Kellogg on strategy concepts, tools, and frameworks for practitioners
title_auth	Kellogg on strategy concepts, tools, and frameworks for practitioners
title_exact_search	Kellogg on strategy concepts, tools, and frameworks for practitioners
title_full	Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano
title_fullStr	Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano
title_full_unstemmed	Kellogg on strategy concepts, tools, and frameworks for practitioners David Dranove and Sonia Marciano
title_short	Kellogg on strategy
title_sort	kellogg on strategy concepts tools and frameworks for practitioners
title_sub	concepts, tools, and frameworks for practitioners
topic	Strategisch management gtt Strategische planning gtt Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie (DE-588)4200234-5 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Strategisch management Strategische planning Strategic planning Strategic planning Case studies Industrial management Wettbewerbsstrategie Unternehmen Fallstudiensammlung
url	http://www.loc.gov/catdir/toc/ecip059/2005006853.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014604549&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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