Verfügbarkeit: Strategic advertising management | Technische Universität München

Strategic advertising management:

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Bibliographische Detailangaben
Beteiligte Personen:	Percy, Larry (VerfasserIn), Elliott, Richard 1948- (VerfasserIn), Rossiter, John R. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford Oxford Univ. Press 2004
Ausgabe:	Repr. with corr.
Schlagwörter:	Sales promotion Advertising > Management Strategic planning Communication in marketing Werbestrategie Werbung Unternehmen Marketingmanagement Lehrbuch
Beschreibung:	Includes bibliographical references and index
Umfang:	XVIII, 335 S. Ill., graph. Darst.
ISBN:	0198782322

Internformat

MARC


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650		4	\|a Communication in marketing
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Datensatz im Suchindex

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discipline	Wirtschaftswissenschaften
edition	Repr. with corr.
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isbn	0198782322
language	English
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physical	XVIII, 335 S. Ill., graph. Darst.
publishDate	2004
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publisher	Oxford Univ. Press
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spelling	Percy, Larry Verfasser (DE-588)170799492 aut Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott Repr. with corr. Oxford Oxford Univ. Press 2004 XVIII, 335 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Sales promotion Advertising Management Strategic planning Communication in marketing Werbestrategie (DE-588)4133682-3 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s 2\p DE-604 Elliott, Richard 1948- Verfasser (DE-588)14397064X aut Rossiter, John R. Verfasser (DE-588)143307428 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Percy, Larry Elliott, Richard 1948- Rossiter, John R. Strategic advertising management Sales promotion Advertising Management Strategic planning Communication in marketing Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4133682-3 (DE-588)4065541-6 (DE-588)4061963-1 (DE-588)4168907-0 (DE-588)4123623-3
title	Strategic advertising management
title_auth	Strategic advertising management
title_exact_search	Strategic advertising management
title_full	Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott
title_fullStr	Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott
title_full_unstemmed	Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott
title_short	Strategic advertising management
title_sort	strategic advertising management
topic	Sales promotion Advertising Management Strategic planning Communication in marketing Werbestrategie (DE-588)4133682-3 gnd Werbung (DE-588)4065541-6 gnd Unternehmen (DE-588)4061963-1 gnd Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Sales promotion Advertising Management Strategic planning Communication in marketing Werbestrategie Werbung Unternehmen Marketingmanagement Lehrbuch
work_keys_str_mv	AT percylarry strategicadvertisingmanagement AT elliottrichard strategicadvertisingmanagement AT rossiterjohnr strategicadvertisingmanagement

Verfügbarkeit

MARC

Datensatz im Suchindex

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