Researching audiences:
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Arnold
2003
New York Oxford University Press |
| Subjects: | |
| Links: | http://www.loc.gov/catdir/toc/fy045/2004270880.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013344277&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | Includes bibliographical references (p. 379-412) and index |
| Physical Description: | X, 422 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 0340762748 0340762756 |
Staff View
MARC
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Record in the Search Index
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| adam_text | Contents]
Preface vii
Section One Contours of Audiences
1 Approaching media audiences 3
2 The history and divisions of audience research: the received view 26
3 Methodological pluralism: the meta theoretical foundations of discursive
realism 44
Section Two The Ethnographic Approach to Audiences
4 Audience ethnography in practice: between talk, text and action 57
5 Media ethnography: denning the field 63
6 The ethnographic toolbox: participant observation 87
Section Three Audience Reception Research
7 Reception research in practice: researching media meanings through talk 105
8 Reception research: defining the field 121
9 The reception research toolbox: the qualitative interview 143
Section Four Foundations of Quantitative Audience Research
Introduction: the historical legacy of the philosophy of science 173
10 Towards a basic toolbox for quantitative researchers 180
Section Five Survey Research on Audiences
11 Audience surveys in practice: from social context to numbers and back again 205
12 Audience surveys: defining the field 225
13 The audience survey toolbox: die questionnaire as lens 245
v
_ — m
Researching Audiences
Section Six Experimental Audience Research
14 Experimental audience research in practice: conceptualizing effects 279
15 Experimental audience research: Defining the field 292
16 The experimental audience research toolbox: the controlled experiment 322
Section Seven The Dual Challenge of Convergence in Audience
Research
Introduction: the dual challenge 347
17 Convergence of methodologies: rethinking methodological pluralism 349
18 Convergence of media: towards a new sense of audience 366
Bibliography 379
Index 413
|
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| author_role | aut aut aut aut |
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| ctrlnum | (OCoLC)249478051 (DE-599)BVBBV020022879 |
| dewey-full | 302.23/072 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
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| dewey-search | 302.23/072 |
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| discipline | Allgemeines Soziologie |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T12:10:24Z |
| institution | BVB |
| isbn | 0340762748 0340762756 |
| language | English |
| lccn | 2004270880 |
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| physical | X, 422 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Arnold Oxford University Press |
| record_format | marc |
| spellingShingle | Schrøder, Kim Christian 1951- Drotner, Kirsten 1951- Kline, Stephen 1947- Murray, Catherine Researching audiences Kijkersonderzoek gtt Lezersonderzoek gtt Luisteronderzoek gtt Médias - Influence - Recherche Médias - Publics - Recherche aMass media xAudiences xResearch aMass media xInfluence xResearch Publikumsforschung (DE-588)4310038-7 gnd |
| subject_GND | (DE-588)4310038-7 |
| title | Researching audiences |
| title_auth | Researching audiences |
| title_exact_search | Researching audiences |
| title_full | Researching audiences Kim Schrøder, Kirsten Drotner, Stephen Kline, Catherine Murray |
| title_fullStr | Researching audiences Kim Schrøder, Kirsten Drotner, Stephen Kline, Catherine Murray |
| title_full_unstemmed | Researching audiences Kim Schrøder, Kirsten Drotner, Stephen Kline, Catherine Murray |
| title_short | Researching audiences |
| title_sort | researching audiences |
| topic | Kijkersonderzoek gtt Lezersonderzoek gtt Luisteronderzoek gtt Médias - Influence - Recherche Médias - Publics - Recherche aMass media xAudiences xResearch aMass media xInfluence xResearch Publikumsforschung (DE-588)4310038-7 gnd |
| topic_facet | Kijkersonderzoek Lezersonderzoek Luisteronderzoek Médias - Influence - Recherche Médias - Publics - Recherche aMass media xAudiences xResearch aMass media xInfluence xResearch Publikumsforschung |
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