Management of marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Amsterdam [u.a.]
Elsevier
2005
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Umfang: | XI, 410 S. graph. Darst. |
| ISBN: | 0750661038 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV019868301 | ||
| 003 | DE-604 | ||
| 005 | 20060707 | ||
| 007 | t| | ||
| 008 | 050704s2005 xx d||| |||| 00||| eng d | ||
| 020 | |a 0750661038 |9 0-7506-6103-8 | ||
| 035 | |a (OCoLC)249434434 | ||
| 035 | |a (DE-599)BVBBV019868301 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1102 |a DE-19 |a DE-703 |a DE-188 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Lancaster, Geoffrey |d 1938- |e Verfasser |0 (DE-588)129451851 |4 aut | |
| 245 | 1 | 0 | |a Management of marketing |c Geoff Lancaster and Paul Reynolds |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Amsterdam [u.a.] |b Elsevier |c 2005 | |
| 300 | |a XI, 410 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Reynolds, Paul |e Verfasser |4 aut | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-013192663 | |
Datensatz im Suchindex
| _version_ | 1818961071986180096 |
|---|---|
| any_adam_object | |
| author | Lancaster, Geoffrey 1938- Reynolds, Paul |
| author_GND | (DE-588)129451851 |
| author_facet | Lancaster, Geoffrey 1938- Reynolds, Paul |
| author_role | aut aut |
| author_sort | Lancaster, Geoffrey 1938- |
| author_variant | g l gl p r pr |
| building | Verbundindex |
| bvnumber | BV019868301 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)249434434 (DE-599)BVBBV019868301 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01038nam a2200325 c 4500</leader><controlfield tag="001">BV019868301</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20060707 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">050704s2005 xx d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0750661038</subfield><subfield code="9">0-7506-6103-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)249434434</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019868301</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1102</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-703</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lancaster, Geoffrey</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)129451851</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Management of marketing</subfield><subfield code="c">Geoff Lancaster and Paul Reynolds</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Amsterdam [u.a.]</subfield><subfield code="b">Elsevier</subfield><subfield code="c">2005</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 410 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Reynolds, Paul</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-013192663</subfield></datafield></record></collection> |
| id | DE-604.BV019868301 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:07:36Z |
| institution | BVB |
| isbn | 0750661038 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-013192663 |
| oclc_num | 249434434 |
| open_access_boolean | |
| owner | DE-1102 DE-19 DE-BY-UBM DE-703 DE-188 |
| owner_facet | DE-1102 DE-19 DE-BY-UBM DE-703 DE-188 |
| physical | XI, 410 S. graph. Darst. |
| publishDate | 2005 |
| publishDateSearch | 2005 |
| publishDateSort | 2005 |
| publisher | Elsevier |
| record_format | marc |
| spelling | Lancaster, Geoffrey 1938- Verfasser (DE-588)129451851 aut Management of marketing Geoff Lancaster and Paul Reynolds 1. publ. Amsterdam [u.a.] Elsevier 2005 XI, 410 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 s DE-604 Reynolds, Paul Verfasser aut |
| spellingShingle | Lancaster, Geoffrey 1938- Reynolds, Paul Management of marketing Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4168907-0 |
| title | Management of marketing |
| title_auth | Management of marketing |
| title_exact_search | Management of marketing |
| title_full | Management of marketing Geoff Lancaster and Paul Reynolds |
| title_fullStr | Management of marketing Geoff Lancaster and Paul Reynolds |
| title_full_unstemmed | Management of marketing Geoff Lancaster and Paul Reynolds |
| title_short | Management of marketing |
| title_sort | management of marketing |
| topic | Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Marketingmanagement |
| work_keys_str_mv | AT lancastergeoffrey managementofmarketing AT reynoldspaul managementofmarketing |