Verfügbarkeit: Bayesian statistics and marketing | Technische Universität München

Bayesian statistics and marketing:

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Bibliographische Detailangaben
Beteiligte Personen:	Rossi, Peter E. (VerfasserIn), Allenby, Greg M. (VerfasserIn), McCulloch, Robert (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chichester [u.a.] Wiley 2005
Schriftenreihe:	Wiley series in probability and statistics
Schlagwörter:	Marketing - Modèles mathématiques Marketing - Recherche - Modèles mathématiques Marktonderzoek Methode van Bayes Statistique bayésienne Mathematisches Modell Marketing research > Mathematical models Marketing > Mathematical models Bayesian statistical decision theory R > Programm Bayes-Verfahren Bayer-Verfahren Bayes-Entscheidungstheorie Marketing Marketingforschung
Beschreibung:	Includes bibliographical references and index
Umfang:	X, 348 S. graph. Darst.
ISBN:	0470863676 9780470863671

Internformat

MARC


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Datensatz im Suchindex

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author	Rossi, Peter E. Allenby, Greg M. McCulloch, Robert
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dewey-full	658.8/3/015118
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3/015118
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dewey-sort	3658.8 13 515118
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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indexdate	2024-12-20T12:07:34Z
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language	English
lccn	2005016418
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spelling	Rossi, Peter E. Verfasser aut Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch Chichester [u.a.] Wiley 2005 X, 348 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Wiley series in probability and statistics Includes bibliographical references and index "Bayesian Statistics and Marketing describes the basic advantages of the Bayesian approach, detailing the nature of the computational revolution. Examples contained include household and consumer panel data on product purchases and survey data, demand models based on micro-economic theory and random effect models used to pool data across respondents. The book also discusses the theory and practical use of MCMC methods."--BOOK JACKET. Marketing - Modèles mathématiques Marketing - Recherche - Modèles mathématiques Marktonderzoek gtt Methode van Bayes gtt Statistique bayésienne Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory R Programm (DE-588)4705956-4 gnd rswk-swf Bayes-Verfahren (DE-588)4204326-8 gnd rswk-swf Bayer-Verfahren (DE-588)4210428-2 gnd rswk-swf Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketingforschung (DE-588)4200055-5 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Marketingforschung (DE-588)4200055-5 s Marketing (DE-588)4037589-4 s Bayes-Entscheidungstheorie (DE-588)4144220-9 s Mathematisches Modell (DE-588)4114528-8 s DE-604 Bayer-Verfahren (DE-588)4210428-2 s R Programm (DE-588)4705956-4 s 1\p DE-604 Bayes-Verfahren (DE-588)4204326-8 s 2\p DE-604 3\p DE-604 Allenby, Greg M. Verfasser aut McCulloch, Robert Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Rossi, Peter E. Allenby, Greg M. McCulloch, Robert Bayesian statistics and marketing Marketing - Modèles mathématiques Marketing - Recherche - Modèles mathématiques Marktonderzoek gtt Methode van Bayes gtt Statistique bayésienne Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory R Programm (DE-588)4705956-4 gnd Bayes-Verfahren (DE-588)4204326-8 gnd Bayer-Verfahren (DE-588)4210428-2 gnd Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Mathematisches Modell (DE-588)4114528-8 gnd
subject_GND	(DE-588)4705956-4 (DE-588)4204326-8 (DE-588)4210428-2 (DE-588)4144220-9 (DE-588)4037589-4 (DE-588)4200055-5 (DE-588)4114528-8
title	Bayesian statistics and marketing
title_auth	Bayesian statistics and marketing
title_exact_search	Bayesian statistics and marketing
title_full	Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
title_fullStr	Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
title_full_unstemmed	Bayesian statistics and marketing Peter E. Rossi ; Greg M. Allenby ; Robert McCulloch
title_short	Bayesian statistics and marketing
title_sort	bayesian statistics and marketing
topic	Marketing - Modèles mathématiques Marketing - Recherche - Modèles mathématiques Marktonderzoek gtt Methode van Bayes gtt Statistique bayésienne Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory R Programm (DE-588)4705956-4 gnd Bayes-Verfahren (DE-588)4204326-8 gnd Bayer-Verfahren (DE-588)4210428-2 gnd Bayes-Entscheidungstheorie (DE-588)4144220-9 gnd Marketing (DE-588)4037589-4 gnd Marketingforschung (DE-588)4200055-5 gnd Mathematisches Modell (DE-588)4114528-8 gnd
topic_facet	Marketing - Modèles mathématiques Marketing - Recherche - Modèles mathématiques Marktonderzoek Methode van Bayes Statistique bayésienne Mathematisches Modell Marketing research Mathematical models Marketing Mathematical models Bayesian statistical decision theory R Programm Bayes-Verfahren Bayer-Verfahren Bayes-Entscheidungstheorie Marketing Marketingforschung
work_keys_str_mv	AT rossipetere bayesianstatisticsandmarketing AT allenbygregm bayesianstatisticsandmarketing AT mccullochrobert bayesianstatisticsandmarketing

Verfügbarkeit

MARC

Datensatz im Suchindex

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