Tangible strategies for intangible assets: how to manage and measure your company's brand, patents, intellectual property, and other sources of value
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York [u.a.]
McGraw-Hill
2005
|
| Schlagwörter: | |
| Links: | http://www.loc.gov/catdir/bios/mh051/2004012351.html http://www.loc.gov/catdir/description/mh051/2004012351.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013163176&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013163176&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Includes bibliographical references (p. 291-309) and index |
| Umfang: | IX, 324 S. Ill. 24 cm |
| ISBN: | 0071412867 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819276297839312896 |
|---|---|
| adam_text | CONTENTS
Acknowledgments
chapter
ABOUT THE NATURE OF INTANGIBLES
chapter
chapter
chapter
INTANGIBLE TECHNOLOGY
chapter J OPEN-MARKET INNOVATION: OPENING
THE DOORS TO INNOVATION FROM
THE MARKETPLACE
chapter
OMI
chapter
IS A DANGEROUS THING
chapter
MANAGING KNOWLEDGE
CHAPTER
9
chapter
LOYALTY IMPERATIVE
chapter
A CAPITAL IDEA
CHAPTER
12
Epilogue
Notes
Index
While guidelines now exist for the financial valuation of intangible assets,
managing them for maximum value is new territory for many organizations.
Tangible Strategies for Intangible Assets provides an insightful, in-depth
examination of methods for measuring and managing the value of intangi¬
bles in an organization and maximizing opportunities for realizing their
full value.
Management consultant John Berry introduces six critical intangible
asset classes
brand, customers, and employees
techniques for each class that offer real* potential to deliver value to an
organization. These asset classes form the foundation for a detailed analysis
that reveals such principles as:
what they are, what they are not, and what they mean to you
retention to capture that value
performance through the sale and acquisition of intellectual property
Intangible assets are today s drivers of corporate wealth creation.
Tangible Strategies for Intangible Assets reveals what companies must do to
gain a stronger understanding of how these assets interact with other assets
in an organization to provide unique sources of competitive strength while
providing specific management techniques to assist in leveraging their
powerful value-creating potential.
|
| any_adam_object | 1 |
| author | Berry, John 1960- |
| author_GND | (DE-588)173740944 |
| author_facet | Berry, John 1960- |
| author_role | aut |
| author_sort | Berry, John 1960- |
| author_variant | j b jb |
| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| callnumber-raw | HD53 |
| callnumber-search | HD53 |
| callnumber-sort | HD 253 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 770 |
| ctrlnum | (OCoLC)55511439 (OCoLC)835281620 (DE-599)BVBBV019838226 |
| dewey-full | 658.15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15 |
| dewey-search | 658.15 |
| dewey-sort | 3658.15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV019838226 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T12:06:58Z |
| institution | BVB |
| isbn | 0071412867 |
| language | English |
| lccn | 2004012351 |
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| physical | IX, 324 S. Ill. 24 cm |
| publishDate | 2005 |
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| spellingShingle | Berry, John 1960- Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value Intangible property Management Intangible property Valuation Messung (DE-588)4038852-9 gnd Bewertung (DE-588)4006340-9 gnd Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd Unternehmensbewertung (DE-588)4078594-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4038852-9 (DE-588)4006340-9 (DE-588)4072737-3 (DE-588)4078594-4 (DE-588)4124261-0 |
| title | Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value |
| title_auth | Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value |
| title_exact_search | Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value |
| title_full | Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value John Berry |
| title_fullStr | Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value John Berry |
| title_full_unstemmed | Tangible strategies for intangible assets how to manage and measure your company's brand, patents, intellectual property, and other sources of value John Berry |
| title_short | Tangible strategies for intangible assets |
| title_sort | tangible strategies for intangible assets how to manage and measure your company s brand patents intellectual property and other sources of value |
| title_sub | how to manage and measure your company's brand, patents, intellectual property, and other sources of value |
| topic | Intangible property Management Intangible property Valuation Messung (DE-588)4038852-9 gnd Bewertung (DE-588)4006340-9 gnd Immaterielles Wirtschaftsgut (DE-588)4072737-3 gnd Unternehmensbewertung (DE-588)4078594-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Intangible property Management Intangible property Valuation Messung Bewertung Immaterielles Wirtschaftsgut Unternehmensbewertung Strategisches Management |
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