Brand sense build powerful brands through touch, taste, smell, sight, and sound - Lindstrøm, Martin 1970- (Free Press, 2005)
Includes bibliographical references (p. 215-218) and index
Keywords: Markenartikel; Markenimage; Markenpolitik; Marketing; Merken; Merknamen; Produits de marque; Produits de marque - Publicité; Publicité - Aspect psychologique; Raison sociale; Sens et sensations; Waarneming; Wahrnehmungspsychologie; Psychologie; Brand name products; Business names; Advertising -- Brand name products; Advertising -- Psychological aspects; Senses and sensation; Werbung; Sinne; Einbeziehung