Microeconomics and behavior - Frank, Robert H. 1945- (McGraw-Hill/Irwin, 2006)
Various multi-media instructional materials are available to supplement the text.
Includes bibliographical references and index
Keywords: Consumentengedrag; Micro-economie; Microeconomics; Economic man; Self-interest; Consumer behavior; Microeconomics -- Examinations, questions, etc; Economic man -- Examinations, questions, etc; Self-interest -- Examinations, questions, etc; Consumer behavior -- Examinations, questions, etc; Mikroökonomie; Haushaltstheorie; Wirtschaftliches Verhalten; Verbraucherverhalten; Nachfragetheorie; Aufgabensammlung; Lehrbuch