Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
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Bibliographische Detailangaben
Beteiligte Personen: Kim, W. Chan (VerfasserIn), Mauborgne, Renée (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Boston Massachusetts Harvard Business School Press 2005
Schlagwörter:
Links:http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013037564&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Abstract:In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
Beschreibung:Literaturverzeichnis Seite 223-229
Umfang:XV, 240 Seiten Illustrationen, Diagramme
ISBN:9781591396192
1591396190