Verfügbarkeit: Market response models | Technische Universität München

Market response models: econometric and time series analysis

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Bibliographische Detailangaben
Beteiligte Personen:	Hanssens, Dominique M. (VerfasserIn), Parsons, Leonard J. (VerfasserIn), Schultz, Randall L. (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Boston [u.a.] Kluwer Acad. Publ. 2003
Ausgabe:	2. ed., 2. printing
Schriftenreihe:	International series in quantitative marketing
Schlagwörter:	Marktforschung / Zeitreihenanalyse / Schätztheorie / Theorie Ökonometrisches Modell - Zeitreihenanalyse - Marketingmodell Zeitreihenanalyse Marktreaktionsfunktion Ökonometrisches Modell Modell Marketingmodell Marktforschung Absatzprognose Ökonometrie Marketing
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013030130&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013030130&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XIV, 501 S. graph. Darst.
ISBN:	1402073682 0792378261

Internformat

MARC


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Datensatz im Suchindex

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adam_text	MARKET of Information on the use of market response models for planning and forecasting. It has served as a text for graduate students In marketing, as a guide for marketing sci¬ entists, and as a handbook for marketing professionals, in each case the purpose has been the same: capture the excitement and power of a technique s© advanced It has literally changed the style of marketing mix decision making, Now. In Its second edition, the authors have provided a thoroughly updated version for a new generation of marketing scholars and managers. From advances in technology and science to the recognition of database and Internet-age marketing, MARKET RESPONSE The emergence of market response as an essential tool for world-class marketing has made the competitive edge that market response gives to companies: it is both the high-end of data mining and the basis for decision support. The fact that sales forecasts and marketing decisions can be Improved with market response models is Just one more reason that companies need to understand—and use—this technique, CONTENTS Preface xi I. 1. Modeling Marketing Systems Empirical Response Models Marketing Management Tasks Marketing Information Model-Based Planning and Forecasting Plan of the Book 2. Markets Data Response Measures and Drivers Aggregation Road Map of Market Response Modeling Techniques II. MARKET RESPONSE IN STATIONARY MARKETS 3. Relations Among Variables Functional Forms Aggregation of Relations VIH 4. Design Specification Issues in Dynamic Models Discrete Time Models of Carryover Shape of the Response Function Revisited Reaction Functions Temporal Aggregation Revisited Marketing Models and Prior Knowledge 5. Classification of Variables Estimation Testing Flexible Functional Forms Model Selection Confirmatory vs. Exploratory Data Analysis III. MARKET RESPONSE IN EVOLVING MARKETS 6. Why Analyze Single Marketing Time Series? The Components of a Time Series Univariate Time Series Models Model Identification and Estimation Evolution vs. Stationarity 7. The Transfer Function Model Multivariate Persistence Incorporating Long-Term Equilibrium Conditions Diagnosing Long-Term Marketing Strategic Scenarios Empirical Causal Ordering On Using Time Series Analysis ix IV. SOLVING 8. Measuring Marketing Effects Empirical Marketing Generalizations Brand-Level Findings and Generalizations Industry-Level Findings and Generalizations 9. Optimal Marketing Decisions Embedded Competition Forecasting Forecasting without Market Response Models Forecasting with Market Response Models Simulation with Market Response Models Combining Forecasting Methods and Models V. CONCLUSION 10. Nature of Implementation Factors Affecting Implementation The Demand for Market Response Models Bibliography Author Index Company/Brand Index Industry/Category/Product Index Subject Index
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spellingShingle	Hanssens, Dominique M. Parsons, Leonard J. Schultz, Randall L. Market response models econometric and time series analysis Marktforschung / Zeitreihenanalyse / Schätztheorie / Theorie Ökonometrisches Modell - Zeitreihenanalyse - Marketingmodell Zeitreihenanalyse (DE-588)4067486-1 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd Modell (DE-588)4039798-1 gnd Marketingmodell (DE-588)4168909-4 gnd Marktforschung (DE-588)4037630-8 gnd Absatzprognose (DE-588)4252783-1 gnd Ökonometrie (DE-588)4132280-0 gnd Marketing (DE-588)4037589-4 gnd
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title	Market response models econometric and time series analysis
title_auth	Market response models econometric and time series analysis
title_exact_search	Market response models econometric and time series analysis
title_full	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_fullStr	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_full_unstemmed	Market response models econometric and time series analysis by Dominique M. Hanssens ; Leonard J. Parsons ; Randall L. Schultz
title_short	Market response models
title_sort	market response models econometric and time series analysis
title_sub	econometric and time series analysis
topic	Marktforschung / Zeitreihenanalyse / Schätztheorie / Theorie Ökonometrisches Modell - Zeitreihenanalyse - Marketingmodell Zeitreihenanalyse (DE-588)4067486-1 gnd Marktreaktionsfunktion (DE-588)4323157-3 gnd Ökonometrisches Modell (DE-588)4043212-9 gnd Modell (DE-588)4039798-1 gnd Marketingmodell (DE-588)4168909-4 gnd Marktforschung (DE-588)4037630-8 gnd Absatzprognose (DE-588)4252783-1 gnd Ökonometrie (DE-588)4132280-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Marktforschung / Zeitreihenanalyse / Schätztheorie / Theorie Ökonometrisches Modell - Zeitreihenanalyse - Marketingmodell Zeitreihenanalyse Marktreaktionsfunktion Ökonometrisches Modell Modell Marketingmodell Marktforschung Absatzprognose Ökonometrie Marketing
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013030130&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013030130&sequence=000002&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT hanssensdominiquem marketresponsemodelseconometricandtimeseriesanalysis AT parsonsleonardj marketresponsemodelseconometricandtimeseriesanalysis AT schultzrandalll marketresponsemodelseconometricandtimeseriesanalysis

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