The political marketing revolution: transforming the government of the UK
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Manchester [u.a.]
Manchestr Univ. Press
2004
|
| Edition: | 1. publ. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012965534&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Physical Description: | XII, 244 S. |
| ISBN: | 071906306X 0719063078 |
Staff View
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Record in the Search Index
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|---|---|
| adam_text | Contents
List of boxes, tables and figures
РаЯе
v
Preface
χ
1
Political marketing and the rise of the political consumer
1
2
Marketing representation: parties and elections
16
3
Marketing the monarchy
43
4
Marketing the media: the case of the BBC
68
5
Marketing charities
92
6
Marketing health
122
7
Marketing university education
148
8
Marketing parliaments
174
9
Marketing local government
207
10
The political marketing revolution
2.31
Index
243
|
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T12:02:21Z |
| institution | BVB |
| isbn | 071906306X 0719063078 |
| language | English |
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| physical | XII, 244 S. |
| publishDate | 2004 |
| publishDateSearch | 2004 |
| publishDateSort | 2004 |
| publisher | Manchestr Univ. Press |
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| spellingShingle | Lees-Marshment, Jennifer The political marketing revolution transforming the government of the UK Politik (DE-588)4046514-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4046514-7 (DE-588)4037589-4 (DE-588)4022153-2 (DE-588)4167870-9 |
| title | The political marketing revolution transforming the government of the UK |
| title_auth | The political marketing revolution transforming the government of the UK |
| title_exact_search | The political marketing revolution transforming the government of the UK |
| title_full | The political marketing revolution transforming the government of the UK Jennifer Lees-Marshment |
| title_fullStr | The political marketing revolution transforming the government of the UK Jennifer Lees-Marshment |
| title_full_unstemmed | The political marketing revolution transforming the government of the UK Jennifer Lees-Marshment |
| title_short | The political marketing revolution |
| title_sort | the political marketing revolution transforming the government of the uk |
| title_sub | transforming the government of the UK |
| topic | Politik (DE-588)4046514-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Politik Marketing Großbritannien Literaturbericht |
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