Markt- und Werbepsychologie: 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Gräfelfing
Fachverl. Wirtschaftspsychologie
2003
|
| Edition: | 3., überarb. und erg. Aufl. |
| Physical Description: | 268 S. Ill., graph. Darst. 1 Beil. |
| ISBN: | 3931669122 |
Staff View
MARC
| LEADER | 00000nam a22000008cc4500 | ||
|---|---|---|---|
| 001 | BV019362961 | ||
| 003 | DE-604 | ||
| 005 | 20040922 | ||
| 007 | t| | ||
| 008 | 040812s2003 xx ad|| |||| 00||| ger d | ||
| 020 | |a 3931669122 |9 3-931669-12-2 | ||
| 035 | |a (OCoLC)643170233 | ||
| 035 | |a (DE-599)BVBBV019362961 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-19 |a DE-20 |a DE-12 |a DE-824 |a DE-M49 |a DE-92 |a DE-898 |a DE-M347 |a DE-188 |a DE-706 | ||
| 084 | |a QP 631 |0 (DE-625)141917: |2 rvk | ||
| 100 | 1 | |a Neumann, Peter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Markt- und Werbepsychologie |n 1 |p Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik |c Peter Neumann |
| 250 | |a 3., überarb. und erg. Aufl. | ||
| 264 | 1 | |a Gräfelfing |b Fachverl. Wirtschaftspsychologie |c 2003 | |
| 300 | |a 268 S. |b Ill., graph. Darst. |e 1 Beil. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 773 | 0 | 8 | |w (DE-604)BV013252023 |g 1 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-012826647 | |
Record in the Search Index
| DE-BY-TUM_call_number | 1002 PSY 435f 2007 A 6456-1 |
|---|---|
| DE-BY-TUM_katkey | 1600757 |
| DE-BY-TUM_location | 10 |
| DE-BY-TUM_media_number | 040050680572 |
| _version_ | 1821933583332278273 |
| any_adam_object | |
| author | Neumann, Peter |
| author_facet | Neumann, Peter |
| author_role | aut |
| author_sort | Neumann, Peter |
| author_variant | p n pn |
| building | Verbundindex |
| bvnumber | BV019362961 |
| classification_rvk | QP 631 |
| ctrlnum | (OCoLC)643170233 (DE-599)BVBBV019362961 |
| discipline | Wirtschaftswissenschaften |
| edition | 3., überarb. und erg. Aufl. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01022nam a22002898cc4500</leader><controlfield tag="001">BV019362961</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040922 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">040812s2003 xx ad|| |||| 00||| ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">3931669122</subfield><subfield code="9">3-931669-12-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)643170233</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV019362961</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-19</subfield><subfield code="a">DE-20</subfield><subfield code="a">DE-12</subfield><subfield code="a">DE-824</subfield><subfield code="a">DE-M49</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-706</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 631</subfield><subfield code="0">(DE-625)141917:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Neumann, Peter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Markt- und Werbepsychologie</subfield><subfield code="n">1</subfield><subfield code="p">Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik</subfield><subfield code="c">Peter Neumann</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">3., überarb. und erg. Aufl.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Gräfelfing</subfield><subfield code="b">Fachverl. Wirtschaftspsychologie</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">268 S.</subfield><subfield code="b">Ill., graph. Darst.</subfield><subfield code="e">1 Beil.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="773" ind1="0" ind2="8"><subfield code="w">(DE-604)BV013252023</subfield><subfield code="g">1</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-012826647</subfield></datafield></record></collection> |
| id | DE-604.BV019362961 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:58:57Z |
| institution | BVB |
| isbn | 3931669122 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-012826647 |
| oclc_num | 643170233 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-20 DE-12 DE-824 DE-M49 DE-BY-TUM DE-92 DE-898 DE-BY-UBR DE-M347 DE-188 DE-706 |
| owner_facet | DE-19 DE-BY-UBM DE-20 DE-12 DE-824 DE-M49 DE-BY-TUM DE-92 DE-898 DE-BY-UBR DE-M347 DE-188 DE-706 |
| physical | 268 S. Ill., graph. Darst. 1 Beil. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Fachverl. Wirtschaftspsychologie |
| record_format | marc |
| spellingShingle | Neumann, Peter Markt- und Werbepsychologie |
| title | Markt- und Werbepsychologie |
| title_auth | Markt- und Werbepsychologie |
| title_exact_search | Markt- und Werbepsychologie |
| title_full | Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann |
| title_fullStr | Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann |
| title_full_unstemmed | Markt- und Werbepsychologie 1 Grundlagen : Definitionen - Interventionsmöglichkeiten - Operationalisierung - Statistik Peter Neumann |
| title_short | Markt- und Werbepsychologie |
| title_sort | markt und werbepsychologie grundlagen definitionen interventionsmoglichkeiten operationalisierung statistik |
| volume_link | (DE-604)BV013252023 |
| work_keys_str_mv | AT neumannpeter marktundwerbepsychologie1 |
Order paper/chapter scan
Branch Library Weihenstephan
| Call Number: |
1002 PSY 435f 2007 A 6456-1
Floor plan |
|---|---|
| Copy 1 | Available for loan On Shelf |