Brand portfolio strategy creating relevance, differentiation, energy, leverage, and clarity - Aaker, David A. 1938- (Free Press, 2004)
Includes bibliographical references (p. [323]-327) and index
Keywords: Marketing; Merkartikelen; Brand name products -- Management; Brand name products -- Planning; Brand name products -- Valuation -- Management; Branding (Marketing); Portfoliomanagement; Strategische Planung; Markenpolitik