Sales management a global perspective - Honeycutt, Earl D.; Ford, John B.; Simintiras, Antonis C. (Routledge, 2003)
Keywords: Sales management - Cross-cultural studies; Internationale aspecten; Verkooporganisatie; Verkooptechnieken; Verkopen; Interkulturelle Kommunikation; Multinationales Unternehmen; Export marketing -- Cross-cultural studies; Intercultural communication; International business enterprises -- Management -- Cross-cultural studies; Negotiation in business -- Cross-cultural studies; Sales management -- Cross-cultural studies; Verkauf; Internationalisierung; Management