Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
München
Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung
2003
|
| Series: | Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
17 |
| Subjects: | |
| Physical Description: | 13, V Bl. graph. Darst. |
Staff View
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV017978364 | ||
| 003 | DE-604 | ||
| 005 | 20040405 | ||
| 007 | t| | ||
| 008 | 040401s2003 xx d||| |||| 00||| ger d | ||
| 035 | |a (OCoLC)163165816 | ||
| 035 | |a (DE-599)BVBBV017978364 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-12 |a DE-19 | ||
| 100 | 1 | |a Numberger, Siegfried |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |c Siegfried Numberger ; Manfred Schwaiger |
| 264 | 1 | |a München |b Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung |c 2003 | |
| 300 | |a 13, V Bl. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Schriften zur empirischen Forschung und quantitativen Unternehmensplanung |v 17 | |
| 650 | 0 | 7 | |a Werbeträger |0 (DE-588)4133377-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbeträger |0 (DE-588)4133377-9 |D s |
| 689 | 0 | 1 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Schwaiger, Manfred |d 1963- |e Verfasser |0 (DE-588)121828425 |4 aut | |
| 830 | 0 | |a Schriften zur empirischen Forschung und quantitativen Unternehmensplanung |v 17 |w (DE-604)BV013587489 |9 17 | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010771874 | |
Record in the Search Index
| _version_ | 1818958408059977728 |
|---|---|
| any_adam_object | |
| author | Numberger, Siegfried Schwaiger, Manfred 1963- |
| author_GND | (DE-588)121828425 |
| author_facet | Numberger, Siegfried Schwaiger, Manfred 1963- |
| author_role | aut aut |
| author_sort | Numberger, Siegfried |
| author_variant | s n sn m s ms |
| building | Verbundindex |
| bvnumber | BV017978364 |
| ctrlnum | (OCoLC)163165816 (DE-599)BVBBV017978364 |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01424nam a2200337 cb4500</leader><controlfield tag="001">BV017978364</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20040405 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">040401s2003 xx d||| |||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)163165816</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV017978364</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakwb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield><subfield code="a">DE-19</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Numberger, Siegfried</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention</subfield><subfield code="c">Siegfried Numberger ; Manfred Schwaiger</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung</subfield><subfield code="c">2003</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">13, V Bl.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Schriften zur empirischen Forschung und quantitativen Unternehmensplanung</subfield><subfield code="v">17</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbeträger</subfield><subfield code="0">(DE-588)4133377-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schwaiger, Manfred</subfield><subfield code="d">1963-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)121828425</subfield><subfield code="4">aut</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Schriften zur empirischen Forschung und quantitativen Unternehmensplanung</subfield><subfield code="v">17</subfield><subfield code="w">(DE-604)BV013587489</subfield><subfield code="9">17</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-010771874</subfield></datafield></record></collection> |
| id | DE-604.BV017978364 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:25:16Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010771874 |
| oclc_num | 163165816 |
| open_access_boolean | |
| owner | DE-12 DE-19 DE-BY-UBM |
| owner_facet | DE-12 DE-19 DE-BY-UBM |
| physical | 13, V Bl. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung |
| record_format | marc |
| series | Schriften zur empirischen Forschung und quantitativen Unternehmensplanung |
| series2 | Schriften zur empirischen Forschung und quantitativen Unternehmensplanung |
| spelling | Numberger, Siegfried Verfasser aut Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger München Ludwig-Maximilians-Univ., Inst. für Organisation, Seminar für Empirische Forschung und Quantitative Unternehmensplanung 2003 13, V Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Schriften zur empirischen Forschung und quantitativen Unternehmensplanung 17 Werbeträger (DE-588)4133377-9 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbeträger (DE-588)4133377-9 s Werbewirkung (DE-588)4189647-6 s DE-604 Schwaiger, Manfred 1963- Verfasser (DE-588)121828425 aut Schriften zur empirischen Forschung und quantitativen Unternehmensplanung 17 (DE-604)BV013587489 17 |
| spellingShingle | Numberger, Siegfried Schwaiger, Manfred 1963- Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Schriften zur empirischen Forschung und quantitativen Unternehmensplanung Werbeträger (DE-588)4133377-9 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4133377-9 (DE-588)4189647-6 |
| title | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_auth | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_exact_search | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_full | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger |
| title_fullStr | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger |
| title_full_unstemmed | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention Siegfried Numberger ; Manfred Schwaiger |
| title_short | Cross media, print and internet advertising: impact of medium on recall, brand attitude, and purchase intention |
| title_sort | cross media print and internet advertising impact of medium on recall brand attitude and purchase intention |
| topic | Werbeträger (DE-588)4133377-9 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Werbeträger Werbewirkung |
| volume_link | (DE-604)BV013587489 |
| work_keys_str_mv | AT numbergersiegfried crossmediaprintandinternetadvertisingimpactofmediumonrecallbrandattitudeandpurchaseintention AT schwaigermanfred crossmediaprintandinternetadvertisingimpactofmediumonrecallbrandattitudeandpurchaseintention |