Marketing communications: an integrated approach
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2003
|
| Edition: | 3. ed., repr. |
| Subjects: | |
| Physical Description: | XVI, 640 S. Ill. |
| ISBN: | 0749436697 |
Staff View
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Record in the Search Index
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| building | Verbundindex |
| bvnumber | BV017593160 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV017593160 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:20:59Z |
| institution | BVB |
| isbn | 0749436697 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010585132 |
| oclc_num | 248631537 |
| open_access_boolean | |
| owner | DE-1047 |
| owner_facet | DE-1047 |
| physical | XVI, 640 S. Ill. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Smith, Paul R. 1957- Verfasser (DE-588)172558263 aut Marketing communications an integrated approach P R Smith with Jonathan Taylor 3. ed., repr. London [u.a.] Kogan Page 2003 XVI, 640 S. Ill. txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Taylor, Jonathan Verfasser (DE-588)12293315X aut |
| spellingShingle | Smith, Paul R. 1957- Taylor, Jonathan Marketing communications an integrated approach Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications an integrated approach |
| title_auth | Marketing communications an integrated approach |
| title_exact_search | Marketing communications an integrated approach |
| title_full | Marketing communications an integrated approach P R Smith with Jonathan Taylor |
| title_fullStr | Marketing communications an integrated approach P R Smith with Jonathan Taylor |
| title_full_unstemmed | Marketing communications an integrated approach P R Smith with Jonathan Taylor |
| title_short | Marketing communications |
| title_sort | marketing communications an integrated approach |
| title_sub | an integrated approach |
| topic | Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikation Marketing |
| work_keys_str_mv | AT smithpaulr marketingcommunicationsanintegratedapproach AT taylorjonathan marketingcommunicationsanintegratedapproach |