Branding Excellence: Wegweiser für professionelles Markenmanagement
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | German |
| Published: |
Mannheim
Inst. für Marktorientierte Unternehmensführung
2003
|
| Series: | Reihe: Management-Know-how
M75 |
| Subjects: | |
| Item Description: | Literaturverz. Bl. 52 - 54 |
| Physical Description: | 54 Bl. graph. Darst. |
| ISBN: | 3893332855 |
Staff View
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Record in the Search Index
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| building | Verbundindex |
| bvnumber | BV017559929 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV017559929 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:20:37Z |
| institution | BVB |
| isbn | 3893332855 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010568693 |
| oclc_num | 76628843 |
| open_access_boolean | |
| owner | DE-1049 DE-473 DE-BY-UBG DE-12 |
| owner_facet | DE-1049 DE-473 DE-BY-UBG DE-12 |
| physical | 54 Bl. graph. Darst. |
| publishDate | 2003 |
| publishDateSearch | 2003 |
| publishDateSort | 2003 |
| publisher | Inst. für Marktorientierte Unternehmensführung |
| record_format | marc |
| series | Reihe: Management-Know-how |
| series2 | Reihe: Management-Know-how |
| spelling | Homburg, Christian 1962- Verfasser (DE-588)118190008 aut Branding Excellence Wegweiser für professionelles Markenmanagement Homburg, Ch. ; Richter, M. Mannheim Inst. für Marktorientierte Unternehmensführung 2003 54 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Reihe: Management-Know-how M75 Literaturverz. Bl. 52 - 54 Integriertes Management (DE-588)4346301-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s Integriertes Management (DE-588)4346301-0 s DE-604 Richter, Markus Verfasser aut Reihe: Management-Know-how M75 (DE-604)BV013851118 M75 |
| spellingShingle | Homburg, Christian 1962- Richter, Markus Branding Excellence Wegweiser für professionelles Markenmanagement Reihe: Management-Know-how Integriertes Management (DE-588)4346301-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4346301-0 (DE-588)4144679-3 |
| title | Branding Excellence Wegweiser für professionelles Markenmanagement |
| title_auth | Branding Excellence Wegweiser für professionelles Markenmanagement |
| title_exact_search | Branding Excellence Wegweiser für professionelles Markenmanagement |
| title_full | Branding Excellence Wegweiser für professionelles Markenmanagement Homburg, Ch. ; Richter, M. |
| title_fullStr | Branding Excellence Wegweiser für professionelles Markenmanagement Homburg, Ch. ; Richter, M. |
| title_full_unstemmed | Branding Excellence Wegweiser für professionelles Markenmanagement Homburg, Ch. ; Richter, M. |
| title_short | Branding Excellence |
| title_sort | branding excellence wegweiser fur professionelles markenmanagement |
| title_sub | Wegweiser für professionelles Markenmanagement |
| topic | Integriertes Management (DE-588)4346301-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Integriertes Management Markenpolitik |
| volume_link | (DE-604)BV013851118 |
| work_keys_str_mv | AT homburgchristian brandingexcellencewegweiserfurprofessionellesmarkenmanagement AT richtermarkus brandingexcellencewegweiserfurprofessionellesmarkenmanagement |