The fundamentals of advertising:
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford [u.a.]
Butterworth-Heinemann
2000
|
| Edition: | 2. ed., repr. |
| Subjects: | |
| Physical Description: | XI, 384 S. Ill., graph. Darst. |
| ISBN: | 0750615621 |
Staff View
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| 100 | 1 | |a Wilmshurst, John |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The fundamentals of advertising |c John Wilmshurst and Adrian Mackay |
| 250 | |a 2. ed., repr. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 2000 | |
| 300 | |a XI, 384 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a marketing communication - buyers - commercials - agencies | |
| 650 | 4 | |a tržno komuniciranje - kupci - reklame - agencije | |
| 650 | 4 | |a Advertisements | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Mass media | |
| 650 | 4 | |a Množični mediji | |
| 650 | 4 | |a Oglasi | |
| 650 | 4 | |a Oglaševanje | |
| 650 | 4 | |a Massenmedien | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010331543 | |
Record in the Search Index
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| edition | 2. ed., repr. |
| format | Book |
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| id | DE-604.BV017137879 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:15:16Z |
| institution | BVB |
| isbn | 0750615621 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010331543 |
| oclc_num | 441660829 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | XI, 384 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Wilmshurst, John Verfasser aut The fundamentals of advertising John Wilmshurst and Adrian Mackay 2. ed., repr. Oxford [u.a.] Butterworth-Heinemann 2000 XI, 384 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier marketing communication - buyers - commercials - agencies tržno komuniciranje - kupci - reklame - agencije Advertisements Advertising Mass media Množični mediji Oglasi Oglaševanje Massenmedien Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s 1\p DE-604 Mackay, Adrian Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Wilmshurst, John The fundamentals of advertising marketing communication - buyers - commercials - agencies tržno komuniciranje - kupci - reklame - agencije Advertisements Advertising Mass media Množični mediji Oglasi Oglaševanje Massenmedien Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | The fundamentals of advertising |
| title_auth | The fundamentals of advertising |
| title_exact_search | The fundamentals of advertising |
| title_full | The fundamentals of advertising John Wilmshurst and Adrian Mackay |
| title_fullStr | The fundamentals of advertising John Wilmshurst and Adrian Mackay |
| title_full_unstemmed | The fundamentals of advertising John Wilmshurst and Adrian Mackay |
| title_short | The fundamentals of advertising |
| title_sort | the fundamentals of advertising |
| topic | marketing communication - buyers - commercials - agencies tržno komuniciranje - kupci - reklame - agencije Advertisements Advertising Mass media Množični mediji Oglasi Oglaševanje Massenmedien Werbung (DE-588)4065541-6 gnd |
| topic_facet | marketing communication - buyers - commercials - agencies tržno komuniciranje - kupci - reklame - agencije Advertisements Advertising Mass media Množični mediji Oglasi Oglaševanje Massenmedien Werbung |
| work_keys_str_mv | AT wilmshurstjohn thefundamentalsofadvertising AT mackayadrian thefundamentalsofadvertising |