Marketing: the one-semester introduction
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Oxford [u.a.]
Butterworth-Heinemann
2002
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Umfang: | 436 S. graph. Darst. |
| ISBN: | 0750643811 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV017137862 | ||
| 003 | DE-604 | ||
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| 008 | 030515s2002 xx d||| |||| 00||| eng d | ||
| 020 | |a 0750643811 |9 0-7506-4381-1 | ||
| 035 | |a (OCoLC)47947792 | ||
| 035 | |a (DE-599)BVBBV017137862 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
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| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8 |2 21 | |
| 100 | 1 | |a Lancaster, Geoff |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b the one-semester introduction |c Geoff Lancaster and Paul Reynolds |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford [u.a.] |b Butterworth-Heinemann |c 2002 | |
| 300 | |a 436 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Reynolds, Paul |e Sonstige |4 oth | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-010331529 | |
Datensatz im Suchindex
| _version_ | 1818957778972049408 |
|---|---|
| any_adam_object | |
| author | Lancaster, Geoff |
| author_facet | Lancaster, Geoff |
| author_role | aut |
| author_sort | Lancaster, Geoff |
| author_variant | g l gl |
| building | Verbundindex |
| bvnumber | BV017137862 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| ctrlnum | (OCoLC)47947792 (DE-599)BVBBV017137862 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV017137862 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:15:16Z |
| institution | BVB |
| isbn | 0750643811 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010331529 |
| oclc_num | 47947792 |
| open_access_boolean | |
| owner | DE-1102 |
| owner_facet | DE-1102 |
| physical | 436 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| spelling | Lancaster, Geoff Verfasser aut Marketing the one-semester introduction Geoff Lancaster and Paul Reynolds 1. publ. Oxford [u.a.] Butterworth-Heinemann 2002 436 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s 1\p DE-604 Reynolds, Paul Sonstige oth 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lancaster, Geoff Marketing the one-semester introduction Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 |
| title | Marketing the one-semester introduction |
| title_auth | Marketing the one-semester introduction |
| title_exact_search | Marketing the one-semester introduction |
| title_full | Marketing the one-semester introduction Geoff Lancaster and Paul Reynolds |
| title_fullStr | Marketing the one-semester introduction Geoff Lancaster and Paul Reynolds |
| title_full_unstemmed | Marketing the one-semester introduction Geoff Lancaster and Paul Reynolds |
| title_short | Marketing |
| title_sort | marketing the one semester introduction |
| title_sub | the one-semester introduction |
| topic | Marketing Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing |
| work_keys_str_mv | AT lancastergeoff marketingtheonesemesterintroduction AT reynoldspaul marketingtheonesemesterintroduction |