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Mass communication theory: foundations, ferment, and future

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Bibliographic Details
Main Authors:	Baran, Stanley J. (Author), Davis, Dennis K. (Author)
Format:	Book
Language:	English
Published:	Belmont, Calif. Wadsworth 2000
Edition:	2. ed.
Subjects:	Massenmedien Philosophie Mass media > Philosophy Informationstheorie Theorie Massenkommunikation
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010299245&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XVI, 400 S.
ISBN:	0534560881

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Record in the Search Index

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adam_text	MASS COMMUNICATION THEORY FOUNDATIONS, FERMENT, AND FUTURE SECOND EDITION STANLEY! BARAN, PHD. SAN JOSE STATE UNIVERSITY DENNIS M. DAVIS, PHD. PENNSYLVANIA STATE UNIVERSITY THOMSON LEARNING, AUSTRAHA * CANADA * DENMARK * JAPAN * MEXICO * NEW ZEALAND * PHIHPPINES PUERTO RICO * SINGAPORE * SOUTH AFRICA * SPAIN * UNITED KINGDOM * UNITED STATES WADSWORTH CONTENTS PREFACE XIII ONE INTRODUCTIAN TO MASS COMMUNICATION THEORY 1 CHAPTER 1 INTRODUCTION 2 THREE QUESTIONS ABOUT MEDIA 6 DEFINING AND REDEFINING MASS COMMUNICATION 9 FOUR ERAS OF MEDIA THEORY 10 THE ERA OF MASS SOCIETY AND MASS CULTURE 12 EMERGENCE OF A SCIENTIFIC PERSPECTIVE ON MASS COMMUNICATION 13 THE LIMITED EFFECTS PARADIGM EMERGES 15 CULTURAL CRITICISM: A CHALLENGE TO THE LIMITED EFFECTS PARADIGM 16 EFFECTS RESEARCHERS STRIKE BACK: EMERGENCE OF MODERATE EFFECTS 17 ONGOING DEBATE OVER ISSUES 19 EXPLORING MASS COMMUNICATION THEORY 20 CRITICAL THINKING QUESTIONS 22 SIGNIFICANT PEOPLE AND THEIR WRITING 22 CHAPTER 2 MASS COMMUNICATION THEORY 23 OVERVIEW 24 SCIENCE AND HUMAN BEHAVIOR 24 SCHIZOPHRENIE SOCIAL SCIENCE 29 DEFINING THEORY 29 MASS COMMUNICATION AND THEORY 32 SUMMARY 33 EXPLORING MASS COMMUNICATION THEORY 34 CRITICAL THINKING QUESTIONS 35 SIGNIFICANT PEOPLE AND THEIR WRITING 35 CONTENTS VII TWO ERA OFMASS SOCIETY AND MASS CULTURE 36 CHAPTER 3 THE RISE OF MEDIA INDUSTRIES AND MASS SOCIETY THEORY 38 OVERVIEW 39 THE BEGINNINGS 40 THE RISE OFYELLOWJOURNAUSM 42 CYCLES OF MASS MEDIA DEVELOPMENT AND DECLINE 42 MASS SOCIETY CRITICS AND THE GREAT DEBATE OVER MEDIA 45 MASS SOCIETY THEORY ASSUMPTIONS 46 RISE OF THE GREAT DEBATE OVER MEDIA 54 EARLY EXAMPLES OF MASS SOCIETY THEORY 55 GEMEINSCHAFT AND GESELLSCHAFT 56 MECHANICAL AND ORGANIC SOLIDARITY 57 MASS SOCIETY THEORY IN CONTEMPORARY TIMES 58 SUMMARY 61 EXPLORING MASS COMMUNICATION THEORY 62 CRITICAL THINKING QUESTIONS 62 SIGNIFICANT PEOPLE AND THEIR WRITING 63 CHAPTER 4 THE RISE OF MEDIA THEORY IN THE AGE OF PROPAGANDA 64 OVERVIEW 66 THE ORIGIN OF PROPAGANDA 67 PROPAGANDA COMES TO THE UNITED STATES 70 BEHAVIORISM 71 FREUDIANISM 72 MAGIC BULLET THEORIES 72 LASSWELL S PROPAGANDA THEORY 74 LIPPMANN S THEORY OF PUBLIC OPINION FORMATION 75 REACTION AGAINST EARLY PROPAGANDA THEORY 77 MODERN PROPAGANDA THEORY 78 LIBERTARIANISM REHORN 81 SUMMARY 82 EXPLORING MASS COMMUNICATION THEORY 83 CRITICAL THINKING QUESTIONS 84 SIGNIFICANT PEOPLE AND THEIR WRITING 84 CHAPTER 5 NORMATIVE THEORIES OF MASS COMMUNICATION 86 OVERVIEW 88 THE ORIGIN OF NORMATIVE THEORIES OF MEDIA 89 THE ORIGIN OF LIBERTARIAN THOUGHT 90 THE MARKETPLACE OF IDEAS: A NEW FORM OF RADICAL LIBERTARIANISM 93 GOVERNMENT REGULATION OF MEDIA*THE FEDERAL RADIO COMMISSION 97 VIII MASS COMMUNICATION THEORY PROFESSIONAHZATION OF JOURNAUSM 98 LIMITATIONS OF PROFESSIONAHZATION 99 SOCIAL RESPONSIBILITY THEORY OF THE PRESS: A POSTWAR COMPROMISE 102 THE COLD WAR TESTS SOCIAL RESPONSIBILITY THEORY 105 USING SOCIAL RESPONSIBILITY THEORY TO GUIDE PROFESSIONAL PRACTICE 106 IS THERE STILL A ROLE FOR SOCIAL RESPONSIBILITY THEORY? 107 CIVIC JOURNALISM 110 OTHER NORMATIVE THEORIES 112 SUMMARY 113 EXPLORING MASS COMMUNICATION THEORY 114 CRITICAL THINKING QUESTIONS 116 SIGNIFICANT PEOPLE AND THEIR WRITING 116 THREE THE RISE AND FALL OF LIMITED EFFECTS 118 CHAPTER 6 LIMITED EFFECTS THEORY EMERGES 120 OVERVIEW 121 PARADIGM SHIFTS 123 THE PARADIGM SHIFT IN MASS COMMUNICATION THEORY 123 THE TWO-STEP FLOW OF INFORMATION AND INFLUENCE 126 LIMITATIONS IN THE LAZARSFELD MODEL 130 LIMITED EFFECTS THEORY 131 ATTITUEDE CHANGE THEORIES 132 CARL HOVLAND AND THE EXPERIMENTAL SECTION 133 THE COMMUNICATION RESEARCH PROGRAM 136 EMERGENCE OF THE MEDIA EFFECTS FOCUS 137 THE SELECTIVE PROCESSES 138 THE HOVLAND-LAZARSFELD LEGACY 142 LIMITATIONS OF THE EXPERIMENTAL PERSUASION RESEARCH 144 SUMMARY 146 EXPLORING MASS COMMUNICATION THEORY 147 CRITICAL THINKING QUESTIONS 148 SIGNIFICANT PEOPLE AND THEIR WRITING 148 CHAPTER 7 MIDDLE-RANGE THEORY AND THE CONSOLIDATION OF THE LIMITED EFFECTS PARADIGM 149 OVERVIEW 152 BUILDING A PARADIGM 153 ROBERT MERTON: MASTER PARADIGM MAKER 155 THE FUNCTIONAL ANALYSIS APPROACH 157 INFORMATION FLOW THEORY 159 CONTENTS IX DIFFUSION THEORY 161 KLAPPER S PHENOMENISTIC THEORY 163 AN APOLOGY FOR MASS ENTERTAINMENT 166 EHTE PLURAHSM 167 C. WRIGHT MILLS AND THE POWER ELITE 169 ASSUMPTIONS OF THE LIMITED EFFECTS PARADIGM 171 DRAWBACKS OF THE LIMITED EFFECTS PARADIGM 172 CONTRIBUTIONS OF THE LIMITED EFFECTS PARADIGM 172 SUMMARY 173 EXPLORING MASS COMMUNICATION THEORY 174 CRITICAL THINKING QUESTIONS 175 SIGNIFICANT PEOPLE AND THEIR WRITING 176 CHAPTER 8 CHALLENGING THE DOMINANT PARADIGM: CHILDREN, SYSTEMS, AND EFFECTS 177 OVERVIEW 177 FOCUS ON CHILDREN AND VIOLENCE 178 TELEVISION VIOLENCE THEORIES 182 CATHARSIS 182 SOCIAL LEARNING 184 SOCIAL COGNITION FROM MASS MEDIA 185 AGGRESSIVE CUES 188 THE CONTEXT OF MEDIATED VIOLENCE 189 ACTIVE THEORY OF TELEVISION VIEWING 190 THE DEVELOPMENTAL PERSPECTIVE 191 MEDIA AND CHILDREN S SOCIALIZATION 192 SYSTEMS THEORIES OF COMMUNICATION PROCESSES 193 THE RISE OF SYSTEMS THEORIES 194 MATHEMATICAL THEORY OF COMMUNICATION 195 MODELING SYSTEMS 197 A SIMPLE SYSTEMS MODEL 197 APPLYING SYSTEMS MODELS TO HUMAN COMMUNICATION 198 ADOPTION OF SYSTEMS MODELS BY MASS COMMUNICATION THEORISTS 199 CLOSED VERSUS OPEN SYSTEMS 200 THE UTILITY OF SYSTEMS MODELS 201 ESTIMATING CAUSALITY 202 A FOCUS ON STRUCTURE AND FUNCTION 203 SUMMARY 206 EXPLORING MASS COMMUNICATION THEORY 207 CRITICAL THINKING QUESTIONS 208 SIGNIFICANT PEOPLE AND THEIR WRITING 208 MASS COMMUNICATION THEORY FOUR CONTEMPORARY MASS COMMUNICATION THEORY-SEARCHING FOR CONSENSUS AND CONFRONTING CHALLENGES 210 CHAPTER 9 EMERGENCE OF CRITICAL AND CULTURAL THEORIES OF MASS C OMMUNICATION 212 OVERVIEW 213 CHANGING TIMES 214 THE CUKURAL TURN IN MEDIA RESEARCH 215 MACROSCOPIC VERSUS MICROSCOPIC THEORIES 216 CRITICAL THEORY 217 COMPARING CULTURAL THEORIES WITH THOSE BASED ON EMPIRICAL RESEARCH 218 RISE OF CULTURAL THEORIES IN EUROPE 220 MARXIST THEORY 220 NEOMARXISM 221 TEXTUAL ANALYSIS AND LITERARY CRITICISM 222 THE FRANKFURT SCHOOL 223 DEVELOPMENT OF NEOMARXIST THEORY IN BRITAIN 224 POHTICAL ECONOMY THEORY 227 THE DEBATE BETWEEN CULTURAL STUDIES AND POLITICAL ECONOMY THEORISTS 228 CULTURAL STUDIES: TRANSMISSIONAL VERSUS RITUAL PERSPECTIVES 229 SYMBOLIC INTERACTION 230 SOCIAL CONSTRUCTION OF REALITY 235 RESEARCH ON POPULAER CULTURE IN THE UNITED STATES 240 SUMMARY 241 EXPLORING MASS COMMUNICATION THEORY 243 CRITICAL THINKING QUESTIONS 243 SIGNIFICANT PEOPLE AND THEIR WRITING 244 CHAPTER 10 MEDIA AND AUDIENCES: THEORIES ABOUT THE ROLE OF MEDIA IN EVERYDAY LIFE 245 OVERVIEW 246 AUDIENCE THEORIES: FROM SOURCE-DOMINATED TO ACTIVE AUDIENCE PERSPECTIVES 247 LIMITATIONS OF EARLY AUDIENCE-CENTERED RESEARCH 249 CONFUSION OF MEDIA FUNCTIONS AND MEDIA USES 250 REVIVAL OF THE USES AND GRATIFICATIONS APPROACH 252 MEASURING USES AND GRATIFICATIONS 254 THE ACTIVE AUDIENCE REVISITED 256 USES AND GRATIFICATIONS AND EFFECTS 260 DEVELOPMENT OF RECEPTION STUDIES: DECODING AND SENSEMAKING 260 FEMINIST RECEPTION STUDIES 263 FRAMING AND FRAME ANALYSIS 265 INFORMATION PROCESSING THEORY 270 AN INFORMATION PROCESSING MODEL 273 PROCESSING TELEVISION NEWS 274 SOME FINAL WORDS TO CLEAR THE MIST 276 SUMMARY 278 EXPLORING MASS COMMUNICATION THEORY 279 CRITICAL THINKING QUESTIONS 280 SIGNIFICANT PEOPLE AND THEIR WRITING 281 CHAPTER 11 THEORIES OF MEDIA, CUKURE, AND SOCIETY 282 OVERVIEW 283 MARSHALL MCLUHAN: THE MEDIUM IS THE MESSAGE AND MASSAGE 285 HAROLD INNIS: THE BLAS OF COMMUNICATION 286 MCLUHAN: UNDERSTANDING MEDIA 287 SOCIAL MARKETING THEORY 291 THE KNOWLEDGE GAP 296 AGENDA-SETTING 299 THE SPIRAL OF SILENCE 303 MEDIA SYSTEM DEPENDENCY THEORY 307 CULTIVATION ANALYSIS 309 THE CONTROVERSY 313 THE PRODUCTS OF CULTIVATION ANALYSIS 315 THE MEAN WORLD INDEX 316 A FINAL NOTE ON CULTIVATION 316 MEDIA AS CULTURE INDUSTRIES: THE COMMODIFICATION OF CULTURE 318 ADVERTISING: THE ULTIMATE CULTURAL COMMODITY 321 NEWS PRODUCTION RESEARCH 322 MEDIA INTRUSION THEORY 325 SUMMARY 328 EXPLORING MASS COMMUNICATION THEORY 330 CRITICAL THINKING QUESTIONS 331 SIGNIFICANT PEOPLE AND THEIR WRITING 331 CHAPTER 12 TRENDS IN MASS COMMUNICATION THEORY: SEEKING CONSENSUS, PACING CHALLENGES 333 OVERVIEW 334 COMMUNICATION SCIENCE 335 TWO VIEWS OF COMMUNICATION SCIENCE 336 AN EXAMPLE OF COMMUNICATION SCIENCE 337 SOCIAL SEMIOTICS THEORY 339 THE COMMUNICATIONS REVOLUTION 343 GLOBALIZATION AND MEDIA 346 XII MASS COMMUNICATION THEORY GLOBAHZATION PROBLEMS 348 ROLE OF MEDIA IN GLOBALIZATION 349 POSTMODERN CRITICISM OF MODERNITY 350 AVOIDING THE DREAMS OF MODERNITY 352 CHALLENGES FROM COGNITIVE PSYCHOLOGY AND BIOLOGICAL SCIENCE 354 THE MEDIA LITERACY MOVEMENT 358 TWO VIEWS ON MEDIA LITERACY 359 SUMMARY 360 EXPLORING MASS COMMUNICATION THEORY 364 CRITICAL THINKING QUESTIONS 365 SIGNIFICANT PEOPLE AND THEIR WRITING 366 REFERENCES 367 INDEX 396
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spellingShingle	Baran, Stanley J. Davis, Dennis K. Mass communication theory foundations, ferment, and future Massenmedien Philosophie Mass media Philosophy Informationstheorie (DE-588)4026927-9 gnd Massenmedien (DE-588)4037877-9 gnd Theorie (DE-588)4059787-8 gnd Massenkommunikation (DE-588)4037875-5 gnd
subject_GND	(DE-588)4026927-9 (DE-588)4037877-9 (DE-588)4059787-8 (DE-588)4037875-5
title	Mass communication theory foundations, ferment, and future
title_auth	Mass communication theory foundations, ferment, and future
title_exact_search	Mass communication theory foundations, ferment, and future
title_full	Mass communication theory foundations, ferment, and future Stanley J. Baran ; Dennis K. Davis
title_fullStr	Mass communication theory foundations, ferment, and future Stanley J. Baran ; Dennis K. Davis
title_full_unstemmed	Mass communication theory foundations, ferment, and future Stanley J. Baran ; Dennis K. Davis
title_short	Mass communication theory
title_sort	mass communication theory foundations ferment and future
title_sub	foundations, ferment, and future
topic	Massenmedien Philosophie Mass media Philosophy Informationstheorie (DE-588)4026927-9 gnd Massenmedien (DE-588)4037877-9 gnd Theorie (DE-588)4059787-8 gnd Massenkommunikation (DE-588)4037875-5 gnd
topic_facet	Massenmedien Philosophie Mass media Philosophy Informationstheorie Theorie Massenkommunikation
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work_keys_str_mv	AT baranstanleyj masscommunicationtheoryfoundationsfermentandfuture AT davisdennisk masscommunicationtheoryfoundationsfermentandfuture

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