Customers are people: the human touch
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Chichester
Wiley
2003
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010224646&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | X, 313 S. |
| ISBN: | 0470848898 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819374412253626368 |
|---|---|
| adam_text | Contents
Preface vii
Acknowledgements ix
/ Customers as People 1
2 Leading the Human Firm 9
3 Acknowledging Customers 55
4 Treating Customers with Respect 91
5 Building Trust with Customers 121
6 Communicating Humanly with Customers 143
7 Human Touch as a Series of Interactions 179
8 Human Touch as a Process 229
9 Implementing Technology to Humanize
(Not Dehumanize) 275
10 Conclusion Releasing Your Business s Humanity 299
Index 301
|
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| id | DE-604.BV016548925 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T11:12:53Z |
| institution | BVB |
| isbn | 0470848898 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010224646 |
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| publishDate | 2003 |
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| spellingShingle | McKean, John Customers are people the human touch Marketing relationnel Customer relations Relationship marketing Verbraucherverhalten (DE-588)4062644-1 gnd Verkaufspsychologie (DE-588)4187791-3 gnd |
| subject_GND | (DE-588)4062644-1 (DE-588)4187791-3 |
| title | Customers are people the human touch |
| title_auth | Customers are people the human touch |
| title_exact_search | Customers are people the human touch |
| title_full | Customers are people the human touch John McKean |
| title_fullStr | Customers are people the human touch John McKean |
| title_full_unstemmed | Customers are people the human touch John McKean |
| title_short | Customers are people |
| title_sort | customers are people the human touch |
| title_sub | the human touch |
| topic | Marketing relationnel Customer relations Relationship marketing Verbraucherverhalten (DE-588)4062644-1 gnd Verkaufspsychologie (DE-588)4187791-3 gnd |
| topic_facet | Marketing relationnel Customer relations Relationship marketing Verbraucherverhalten Verkaufspsychologie |
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