Verfügbarkeit: Differentiate or die | Technische Universität München

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Bibliographische Detailangaben
Beteiligte Personen:	Trout, Jack 1935-2017 (VerfasserIn), Rivkin, Steve 1947- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	New York [u.a.] Wiley 2000
Schlagwörter:	Concurrence Marketing stratégique Merken Positioning (Advertising) Produits de marque - Publicité Reclame Marketing Advertising > Brand name products Brand name products Competition Marke Management Produktdifferenzierung Wettbewerbsstrategie Markenpolitik Unique Selling Proposition Differenzierungsstrategie
Links:	http://www.loc.gov/catdir/description/wiley032/99059991.html http://www.loc.gov/catdir/toc/onix03/99059991.html
Umfang:	X, 230 S.
ISBN:	0471357642

Internformat

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Datensatz im Suchindex

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author	Trout, Jack 1935-2017 Rivkin, Steve 1947-
author_GND	(DE-588)110757157 (DE-588)114206961
author_facet	Trout, Jack 1935-2017 Rivkin, Steve 1947-
author_role	aut aut
author_sort	Trout, Jack 1935-2017
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building	Verbundindex
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callnumber-sort	HF 45415 T727 42000
callnumber-subject	HF - Commerce
classification_rvk	QP 624
ctrlnum	(OCoLC)247801031 (DE-599)BVBBV016494457
dewey-full	658.8 658.821
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8 658.8 21
dewey-search	658.8 658.8 21
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV016494457
illustrated	Not Illustrated
indexdate	2024-12-20T11:12:16Z
institution	BVB
isbn	0471357642
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-010196960
oclc_num	247801031
open_access_boolean
owner	DE-521 DE-11 DE-19 DE-BY-UBM
owner_facet	DE-521 DE-11 DE-19 DE-BY-UBM
physical	X, 230 S.
publishDate	2000
publishDateSearch	2000
publishDateSort	2000
publisher	Wiley
record_format	marc
spelling	Trout, Jack 1935-2017 Verfasser (DE-588)110757157 aut Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin New York [u.a.] Wiley 2000 X, 230 S. txt rdacontent n rdamedia nc rdacarrier Concurrence Marketing stratégique Merken gtt Positioning (Advertising) Produits de marque - Publicité Reclame gtt Marketing Advertising -- Brand name products Brand name products Competition Marke (DE-588)4074577-6 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Produktdifferenzierung (DE-588)4126360-1 gnd rswk-swf Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Unique Selling Proposition (DE-588)4290471-7 gnd rswk-swf Differenzierungsstrategie (DE-588)4380081-6 gnd rswk-swf Marke (DE-588)4074577-6 s Management (DE-588)4037278-9 s DE-604 Wettbewerbsstrategie (DE-588)4200234-5 s Markenpolitik (DE-588)4144679-3 s Produktdifferenzierung (DE-588)4126360-1 s 1\p DE-604 Unique Selling Proposition (DE-588)4290471-7 s Differenzierungsstrategie (DE-588)4380081-6 s 2\p DE-604 Rivkin, Steve 1947- Verfasser (DE-588)114206961 aut http://www.loc.gov/catdir/description/wiley032/99059991.html Publisher description http://www.loc.gov/catdir/toc/onix03/99059991.html Table of Contents 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Trout, Jack 1935-2017 Rivkin, Steve 1947- Differentiate or die survival in our era of killer competition Concurrence Marketing stratégique Merken gtt Positioning (Advertising) Produits de marque - Publicité Reclame gtt Marketing Advertising -- Brand name products Brand name products Competition Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unique Selling Proposition (DE-588)4290471-7 gnd Differenzierungsstrategie (DE-588)4380081-6 gnd
subject_GND	(DE-588)4074577-6 (DE-588)4037278-9 (DE-588)4126360-1 (DE-588)4200234-5 (DE-588)4144679-3 (DE-588)4290471-7 (DE-588)4380081-6
title	Differentiate or die survival in our era of killer competition
title_auth	Differentiate or die survival in our era of killer competition
title_exact_search	Differentiate or die survival in our era of killer competition
title_full	Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin
title_fullStr	Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin
title_full_unstemmed	Differentiate or die survival in our era of killer competition Jack Trout with Steve Rivkin
title_short	Differentiate or die
title_sort	differentiate or die survival in our era of killer competition
title_sub	survival in our era of killer competition
topic	Concurrence Marketing stratégique Merken gtt Positioning (Advertising) Produits de marque - Publicité Reclame gtt Marketing Advertising -- Brand name products Brand name products Competition Marke (DE-588)4074577-6 gnd Management (DE-588)4037278-9 gnd Produktdifferenzierung (DE-588)4126360-1 gnd Wettbewerbsstrategie (DE-588)4200234-5 gnd Markenpolitik (DE-588)4144679-3 gnd Unique Selling Proposition (DE-588)4290471-7 gnd Differenzierungsstrategie (DE-588)4380081-6 gnd
topic_facet	Concurrence Marketing stratégique Merken Positioning (Advertising) Produits de marque - Publicité Reclame Marketing Advertising -- Brand name products Brand name products Competition Marke Management Produktdifferenzierung Wettbewerbsstrategie Markenpolitik Unique Selling Proposition Differenzierungsstrategie
url	http://www.loc.gov/catdir/description/wiley032/99059991.html http://www.loc.gov/catdir/toc/onix03/99059991.html
work_keys_str_mv	AT troutjack differentiateordiesurvivalinoureraofkillercompetition AT rivkinsteve differentiateordiesurvivalinoureraofkillercompetition

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