Shoveling smoke advertising and globalization in contemporary India - Mazzarella, William (Duke Univ. Press, 2003)
Includes bibliographical references and index
Keywords: Consumptie; Internationalisatie; Reclame; Gesellschaft; Globalisierung; Advertising -- Social aspects -- India; Advertising -- India; Consumption (Economics) -- India; Globalization -- Economic aspects -- India; Marketing -- India; Werbung; Indien; Hochschulschrift