Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Hochschulschrift/Dissertation Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
2002
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| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010061283&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXII, 308 S. graph. Darst. |
Internformat
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| 100 | 1 | |a Busch, Sebastian |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Customer focus in e-services |b market-oriented perspectives on developing, managing and using electronic marketplaces |c vorgelegt von Sebastian Busch |
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| 502 | |a Sankt Gallen, Univ., Diss., 2002 | ||
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Datensatz im Suchindex
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| adam_text | Contents in brief I
Contents in brief
1 INTRODUCTION 1
1.1 The relevance of electronic marketplaces 1
1.2 The challenges facing e marketplaces 2
1.3 Focus of the dissertation 11
1.4 Aim of the dissertation 16
1.5 Research design 17
1.6 Underlying assumptions and research framework 24
2 CONCEPTUAL BACKGROUND 33
2.1 Definitions 33
2.2 Industry requirements for e marketplaces 40
2.3 Structural characteristics of electronic marketplaces 45
3 LITERATURE REVIEW 65
3.1 Conceptual framework for the literature review 65
3.2 E marketplaces as service providers 67
3.3 Networks around e marketplaces: the organizational and economic
perspectives 81
3.4 Transaction costs and relationships 95
3.5 Marketing strategy and market orientation 104
4 VALUE ADDED BY ELECTRONIC MARKETPLACES 112
4.1 Value drivers based on the theories 112
4.2 Dimensions of added value 115
II
4.3 Strategic cooperation: Networking in practice 117
4.4 Process coordination: Examples of collaborative services 131
4.5 Information systems communication:
The enterprise software perspective on electronic marketplaces 136
4.6 Summary and implications 145
4.7 Implication: a framework for creating value 146
5 CUSTOMER FOCUS IN E SER VICES:
TWO EMPIRICAL STUDIES 147
5.1 Research method and motivation for the study 147
5.2 Cross industry perspectives on electronic marketplaces 152
5.3 Analyzing market demands of a health care marketplace 179
5.4 Management implications 217
6 CASE STUDY: ADDING VALUE WITH AN E MARKETPLACE
IN THE SWISS CONSTRUCTION INDUSTRY 221
6.1 Design of the study 221
6.2 The Swiss construction market 221
6.3 The submission process in the construction industry 223
6.4 Value adding potential of e marketplaces 225
6.5 Olmero s choice of value proposition 228
6.6 Outcome 232
7 ESTABLISHING A SUCCESSFUL COLLABORATION
WITH AN E MARKETPLACE 234
7.1 The need fora blueprint to collaboration 234
7.2 Step 1: Define the aims of collaboration 236
Contents in brief III
7.3 Step 2: Analyze the market and identify potential partners 243
7.4 Step 3: Negotiate and establish collaboration 245
7.5 Step 4: Establish integrated project management 250
7.6 Step 5: Implement the collaborative project 256
7.7 Step 6: Implement controlling and continuous improvement 258
8 SUMMARY 264
Table of contents V
Table of contents
Exhibits XVII
Tables XX
Abbreviations XXI
1 INTRODUCTION 1
1.1 The relevance of electronic marketplaces 1
1.2 The challenges facing e marketplaces 2
1.2.1 Financial Challenge:
e marketplaces fail to turn profitable in time 3
1.2.1.1 Increasing difficulty to reach critical mass in time 3
1.2.1.2 E marketplaces management systems fail during the critical
pioneering phase 4
1.2.2 Services Challenge: e marketplaces fail to match their offerings
to market demand 5
1.2.2.1 Customers are not taken account of in the design stage 5
1.2.2.2 Market transactions are too complex for e marketplaces 6
1.2.2.3 Complementary services start out slow 8
1.2.3 Market Challenge: Barriers to acceptance of new intermediaries 9
1.2.3.1 Existing intermediaries increase
barriers to entry for e marketplaces 9
1.2.3.2 Lack of acceptance of e markctplaces in non intermediated
industries 10
1.3 Focus of the dissertation 11
1.3.1 Three perspectives on electronic marketplaces 11
1.3.2 Main problems by perspective 12
1.3.3 Misalignment between marketing strategy
and customer expectations 13
1.4 Aim of the dissertation 16
VI
1.5 Research design 17
1.5.1 Research methods 18
1.5.1.1 Reality oriented research 19
1.5.1.2 Action research 19
1.5.1.3 Empirical research 20
1.5.1.4 Case research 21
1.5.1.5 Illustrative case examples 22
1.5.2 Exploratory expert interviews 22
1.5.3 Choice of industries for specific examples 23
1.6 Underlying assumptions and research framework 24
1.6.1 Assumption 1: E Marketplaces consistently neglect customers
requirements 24
1.6.1.1 Difficulty in addressing customers specific needs 24
1.6.1.2 Lack of continuous market research 26
1.6.1.3 Lack of effective communication of services to customers 26
1.6.2 Assumption 2: E marketplaees need to
match their service offering to customers organization 27
1.6.2.1 Demand side: sourcing from several e marketplaces 27
1.6.2.2 Supply side: e marketplaces
as part of a multi channel strategy 27
1.6.3 Assumption 3: An integrated approach to creating value is required.28
1.6.3.1 Business models as a means of focusing value 28
1.6.3.2 Services should match customers expectations
and underlying intentions 28
1.6.3.3 Consequence: an integrated approach to the research problem .28
1.6.4 Research framework 28
1.6.5 Audience of the dissertation 31
2 CONCEPTUAL BACKGROUND 33
2.1 Definitions 33
Table of contents VII
2.1.1 Electronic commerce 33
2.1.2 Electronic marketplaces 34
2.1.3 e services : services delivered via the Internet 35
2.1.4 Distinction between e marketplaces, traditional wholesalers and
traditional business to business marketing 37
2.1.5 Conceptually similar forms of intermediaries 38
2.1.5.1 Electronic markets 38
2.1.5.2 Portals 39
2.2 Industry requirements for e marketplaces 40
2.2.1 The e marketplace Opportunity Index 41
2.2.2 Aptitude of transactions fore marketplace support 42
2.3 Structural characteristics of electronic marketplaces 45
2.3.1 The B2B Matrix : a purchasing oriented taxonomy 45
2.3.2 Functionality of existing e marketplaces 46
2.3.3 Vertical and horizontal marketplaces 48
2.3.4 Pricing model 50
2.3.4.1 Request for quote 50
2.3.4.2 Fixed Pricing/Catalog 50
2.3.4.3 Auctions 51
2.3 A A Negotiations 51
2.3.4.5 Choice of pricing model 52
2.3.5 Sources of revenue 53
2.3.5.1 Upfront licenses 54
2.3.5.2 Subscription fees 54
2.3.5.3 Transaction fees 55
2.3.5.4 Referrals and affiliates 55
2.3.5.5 Free services and deep discounts 56
2.3.6 Affiliation: Private and public marketplaces 56
2.3.6.1 Public (third party) e marketplaces 57
VIII
2.3.6.2 Consortium backed marketplaces 57
2.3.6.3 Private marketplaces 58
2.3.7 Marketplaces by organizational role 59
2.3.7.1 Forward aggregators: supplier orientation 59
2.3.7.2 Reverse aggregators: customer orientation 61
2.3.7.3 Neutral marketplaces 62
3 LITERATURE REVIEW 65
3.1 Conceptual framework for the literature review 65
3.2 E marketplaces as service providers 67
3.2.1 Characteristics of services 68
3.2.1.1 Intangibility of goods and services 69
3.2.1.2 Service inseparability 70
3.2.1.3 Service variability 71
3.2.1.4 Service perishability 71
3.2.1.5 Challenges for e marketplaces as service providers 72
3.2.1.6 Value from scalability 73
3.2.2 Categories of e services 73
3.2.2.1 Content 74
3.2.2.2 Community and Communities 75
3.2.2.3 Commerce 76
3.2.2.4 The three C as an integrated concept 77
3.2.3 Value systems as the foundation of networking 77
3.3 Networks around e marketplaces: the organizational and economic
perspectives 81
3.3.1 Definition of networks 81
3.3.2 The Internet as an infrastructure for networks 82
3.3.2.1 E marketplaces as network coordinators 83
3.3.2.2 The effect of e marketplaces on contactual efficiency 86
3.3.2.3 Network externalities created by electronic marketplaces 88
Table of contents IX
3.3.3 Standards as a prerequisite for collaboration 88
3.3.3.1 Expanded network externalities 89
3.3.3.2 Reduced uncertainty 89
3.3.3.3 Competition on price versus features 89
3.3.3.4 The importance of standards for electronic marketplaces 89
3.3.4 Organizational perspective on networks 90
3.3.4.1 Different organizational perspectives 90
3.3.4.2 Example: Supplier network 91
3.3.4.3 Example: Regional industrial system 93
3.3.5 Value added by networks 94
3.4 Transaction costs and relationships 95
3.4.1 Determinants of transaction costs 95
3.4.1.1 Information asymmetry and uncertainty 96
3.4.1.2 Asset specificity, frequency and complexity 98
3.4.2 Transaction cost effects of intermediaries 99
3.4.2.1 Effects on relationships 99
3.4.2.2 Effects on the market 102
3.4.3 Organizational consequences of transaction costs 103
3.4.4 Transaction cost effects of electronic marketplaces 103
3.5 Marketing strategy and market orientation 104
3.5.1 Marketing as the strategic driving force for e marketplaces 104
3.5.2 Managing market uncertainty 106
3.5.3 Market intermediation: customer and supplier orientation 107
3.5.4 Market orientation 108
3.5.5 CPFR: e marketplaces role in market orientation 108
3.5.5.1 Benefits from intelligence generation and dissemination 109
3.5.5.2 Benefits from increased responsiveness 110
4 VALUE ADDED BY ELECTRONIC MARKETPLACES 112
X
4.1 Value drivers based on the theories 112
4.2 Dimensions of added value 115
4.3 Strategic cooperation: Networking in practice 117
4.3.1 Relevant value drivers: marketing and market orientation 117
4.3.2 Choice of a business model for the e marketplace 118
4.3.3 Competitive analysis 123
4.3.4 Strategic positioning for e marketplaces 124
4.3.5 The value chain perspective on strategy 125
4.3.5.1 Continuous product innovation at Zara 126
4.3.5.2 Collaborative product development at Toyota 126
4.3.5.3 Complex supply chain management at Herman Miller 127
4.3.5.4 Overview of value chain situations 129
4.3.6 Implications for the process perspective 131
4.4 Process coordination: Examples of collaborative services 131
4.4.1 Relevant value drivers: networks and services 131
4.4.2 The value chain perspective on collaboration 132
4.4.3 Organizational requirements for value creation 134
4.5 Information systems communication:
The enterprise software perspective on electronic marketplaces 136
4.5.1 Relevant value drivers: transaction cost 136
4.5.2 Enterprise resource planning systems: a brief introduction 137
4.5.3 Current developments in ERP: outsourcing and ASP 139
4.5.4 E marketplaces and enterprise software shape companies 140
4.5.4.1 Process definition and formalization as defining traits 140
4.5.4.2 The convergence of ERP and e marketplaces 143
4.6 Summary and implications 145
4.6.1 Implications from the strategy perspective 145
4.6.2 Implications from the process perspective 145
Table of contents XI
4.6.3 Implications from the IS perspective 145
4.7 Implication: a framework for creating value 146
5 CUSTOMER FOCUS IN E SERVICES:
TWO EMPIRICAL STUDIES 147
5.1 Research method and motivation for the study 147
5.1.1 The necessity of an empirical study 147
5.1.2 The relevance of customer research 147
5.1.2.1 Conceptional background 147
5.1.2.2 Distinction between customer research
and market research 149
5.1.2.3 Survey instrument considerations 150
5.1.2.4 Relevance of the survey results
for the decision process 150
5.1.2.5 Online customer research 151
5.2 Cross industry perspectives on electronic marketplaces 152
5.2.1 Background of the study 152
5.2.1.1 Current issues in purchasing 152
5.2.1.2 Methodical background 155
5.2.1.3 Survey design 156
5.2.2 Descriptive results 157
5.2.3 Competencies important for purchasing executives 158
5.2.4 Problems regarding e marketplaccs 160
5.2.4.1 Ranking of problems 161
5.2.4.2 Factor analysis: two main causes of problems 162
5.2.4.3 Strategy implications for electronic marketplaces 163
5.2.5 The importance of the Internet in purchasing 163
5.2.6 Identifying the most successful type of e marketplaces 166
5.2.6.1 Main use for e marketplaces 166
5.2.6.2 Functionality demanded from e marketplaces 168
XII
5.2.6.3 Strategy implications for e marketplaces 170
5.2.7 Suitability of e marketplaces for different product categories 173
5.2.8 Services demanded from e marketplaces by product category 175
5.2.9 Summary and implications 177
5.2.9.1 Competencies identified by purchasing managers
accurately reflect industry trends 178
5.2.9.2 High interest in e marketplaces; two kinds of problems 178
5.2.9.3 Share of the Internet in purchasing 179
5.2.9.4 Significant preferences
for specific kinds of e marketplaces 179
5.2.9.5 Product categories suitable fore marketplaces 179
5.3 Analyzing market demands of a health care marketplace 179
5.3.1 Background of the study 179
5.3.1.1 The Swiss health care system 180
5.3.1.2 Swiss healthcare institutions 181
5.3.1.3 Research objectives 182
5.3.2 Data collection and methodology 182
5.3.3 Design of the survey instrument 183
5.3.3.1 Situational factors 184
5.3.3.2 Strategic considerations 186
5.3.3.3 Service offerings 188
5.3.3.4 Partnerships 192
5.3.3.5 Barriers to business use of the Internet 193
5.3.3.6 Financial considerations 194
5.3.3.7 Choice of empirical methods 195
5.3.4 Results 195
5.3.4.1 Demographic Profile and Descriptive Results 195
5.3.4.2 Situational factors 196
5.3.4.3 Strategic considerations 200
5.3.4.4 Service offerings 201
5.3.4.5 Partnerships 204
Table of contents XIII
5.3.4.6 Barriers to business use of the Internet 206
5.3.4.7 Financial considerations 207
5.3.5 Strategic considerations: an exploratory factor analysis 208
5.3.5.1 Factor solution and naming 209
5.3.5.2 Importance of factors 211
5.3.6 Service offerings: an exploratory factor analysis 212
5.3.6.1 Factor solution and naming 212
5.3.6.2 Importance of factors 216
5.3.6.3 Implications of the factor analysis 216
5.4 Management implications 217
5.4.1 Specific recommendations: a stepwise approach to build the e
marketplace while respecting customer priorities 217
5.4.2 General recommendations: customer surveys as a valuable tool for
service development 218
6 CASE STUDY: ADDING VALUE WITH AN E MARKETPLACE
IN THE SWISS CONSTRUCTION INDUSTRY 221
6.1 Design of the study 221
6.2 The Swiss construction market 221
6.2.1 Construction in the Swiss economy 221
6.2.2 Market structure 222
6.3 The submission process in the construction industry 223
6.3.1 Unstructured stage: publication
of planned construction projects 224
6.3.2 Structured stage: detailed construction projects 224
6.3.3 Implications for new e marketplaces 224
6.4 Value adding potential of e marketplaces 225
6.4.1 Industry suitability for an e marketplace 225
6.4.2 Competitive analysis: impact of an e marketplace 226
XIV
6.4.3 Market overview as the core value driver 227
6.5 Olmero s choice of value proposition 228
6.5.1 Olmero s strategic objectives 228
6.5.2 The relevance of a service portfolio 229
6.5.3 Olmero s bidding application 230
6.5.4 Revenue model 230
6.5.5 Special challenge:
meeting the needs of both suppliers and customers 231
6.6 Outcome 232
7 ESTABLISHING A SUCCESSFUL COLLABORATION
WITH AN E MARKETPLACE 234
7.1 The need fora blueprint to collaboration 234
7.1.1 Focus on the construction industry
and the demand perspective 234
7.1.2 The strategy process of collaboration 235
7.2 Step 1: Define the aims of collaboration 236
7.2.1 Formalize strategic objectives and restrictions 236
7.2.1.1 Define strategic objectives 237
7.2.1.2 Define requirements 238
7.2.2 Map the processes and identify existing core competencies
and core processes 239
7.2.3 Analyze links to other enterprises 241
7.2.4 Identify added value for the processes 242
7.3 Step 2: Analyze the market and identify potential partners 243
7.3.1 Identify potential partners 243
7.3.2 Make a pre selection based on a classification 243
7.3.3 Select partner based on value analysis 244
Table of contents XV
7.4 Step 3: Negotiate and establish collaboration 245
7.4.1 Determine the organizational framework for collaboration 245
7.4.2 Relationship structures affecting the negotiation process 246
7.4.2.1 Target relations 246
7.4.2.2 Role relations 247
7.4.2.3 Power relations 247
7.4.3 A framework for the negotiation process 248
7.5 Step 4: Establish integrated project management 250
7.5.1 An integrated approach to project management 250
7.5.2 The e marketplace project matrix 250
7.5.3 The process of project implementation 251
7.5.3.1 Step 1: Determining the problem 251
7.5.3.2 Step 2: Setting objectives for the stages 252
7.5.3.3 Step 3: Defining milestones 252
7.5.3.4 Step 4: Identifying management methods supporting multiple
stages 254
7.5.3.5 Step 5: Searching support mechanisms specific to stages and
management levels 254
7.5.3.6 Step 6: Horizontal integration of support mechanisms 255
7.5.3.7 Step 7: Vertical integration of support mechanisms 255
7.5.3.8 Step 8: Integration check 255
7.6 Step 5: Implement the collaborative project 256
7.6.1 Competence center organization 256
7.6.2 Key success factors 258
7.7 Step 6: Implement controlling and continuous improvement 258
7.7.1 Measuring the effects of collaboration 258
7.7.2 The need for suitable measures and controls: the information systems
scorecard 259
7.7.3 The potential for collaborative controlling systems 262
XVI
8 SUMMARY 264
APPENDIX A: DIRECTORY OF CASE STUDIES 268
APPENDIX B QUESTIONNAIRE
USED IN THE CROSS INDUSTRY STUDY 269
APPENDIX C QUESTIONNAIRE
USED IN THE INDUSTRY SPECIFIC STUDY 274
REFERENCES 281
Exhibits XVII
Exhibits
Figure 1: Challenges facing e marketplaces 3
Figure 2: Different perspectives on e marketplaces 11
Figure 3: Two perspectives on electronic marketplaces 12
Figure 4: The gaps model of service quality 14
Figure 5: Levels of collaboration with e marketplaces 24
Figure 6: Components of the research process 29
Figure 7: Structure of the dissertation 31
Figure 8: Taxonomy of information in products and services 43
Figure 9: Supportability of transactions by e marketplaces 44
Figure 10: The B2B Matrix 46
Figure 11: Functionality of existing marketplaces 47
Figure 12: Horizontal and vertical marketplaces 49
Figure 13: Situational options for pricing models 53
Figure 14: Forward aggregation 60
Figure 15: Reverse aggregation 62
Figure 16: Conceptual framework 65
Figure 17: Provider Gap 1 68
Figure 18: Four service characteristics 69
Figure 19: Challenges fore marketplaces as service providers 73
Figure 20: Determinants of customer proximity 78
Figure 21: Value systems 79
Figure 22: SportShop: hypothetical example of an e scrvice value system 80
Figure 23: E marketplaces as network coordinators 84
Figure 24: Electronic marketplaces increasing contactual efficiency 87
Figure 25: Manufacturer supplier network 92
Figure 26: Regional industrial system 93
Figure 27: Types of market uncertainty 96
Figure 28: Costs and benefits associated with intermediation 100
Figure 29: Transaction cost effects of intermediaries 102
Figure 31: Marketing as strategic driving force 105
Figure 32: Value drivers 113
Figure 33: Networking on the three management levels 116
Figure 34: Significance of value drivers for each management level 117
Figure 35: Threshold vs. leadership in customer value 119
Figure 36: The five forces of competition 124
XVIII
Figure 37: The six principles of strategic positioning 125
Figure 38: E marketplaces as focal points for value creation 132
Figure 39: Strategic levels of value creation matrix 134
Figure 40: Sharing collaborative efforts from the customer s perspective 136
Figure 41: Respondents by industry 157
Figure 42: Respondents by company size 158
Figure 43: Competencies important for purchasing, rescaled 159
Figure 44: Problems regarding electronic marketplaces 161
Figure 45: Expected growth of Swiss B2B e commerce 164
Figure 46: Share of the Internet in purchasing volume 165
Figure 47: Industry specific assessment of the Internet in purchasing 166
Figure 48: B2B matrix: levels of agreement (in % of respondents) 167
Figure 49: Functionality demanded by participants 169
Figure 50: Attractive strategies, based on the empirical results 171
Figure 51: Case examples of potentially attractive strategies 172
Figure 52: Product categories likely to be bought on e marketplaces 174
Figure 53: Characteristics of one product to be bought on an e marketplace....l76
Figure 54: Services demanded from e marketplaces (% important) 177
Figure 55: Information flows in health care 181
Figure 56: Factors covered by the survey instrument 184
Figure 57: Functions of the distribution channel 190
Figure 58: Respondents by profession 196
Figure 59: Communications usage by physicians 197
Figure 60: Physicians Internet usage patterns 198
Figure 61: Site of Internet access 199
Figure 62: Respondents assessment of e marketplace s customer relationship
requirements, rescaled 200
Figure 63: Importance of transaction stages, rescaled 202
Figure 64: Information, negotiation and execution of deals 203
Figure 65: Respondents assessment of potential partners 205
Figure 66: Barriers to business use of the Internet 206
Figure 67: Financial considerations 207
Figure 68: Importance of factors. Rescaled 211
Figure 69: Service offerings: Importance of factors. Rescaled 216
Figure 71: Services model derived as an industry specific recommendation ....218
Figure 72: Eight steps of conducting a customer survey 220
Exhibits XIX
Figure 73: Effect of e marketplaces on the construction industry 226
Figure 74: The strategy process of collaboration with an e marketplace 236
Figure 75: Processes and core competency of a construction company 240
Figure 76: Standardized inputs and outputs for e services 241
Figure 77: Framework for negotiating collaboration 249
Figure 78: E commerce projects demand cross functional integration 256
Figure 79: Competence center organization 257
Figure 80: The IS scorecard 261
XX
Tables
Table 1: Problems from the
marketplace s and the customer s perspective (example) 13
Table 2: Importance of provider gaps to e marketplaces 16
Table 3: Areas of special interest for different audiences 32
Table 4: Differences between e marketplaces and other business to business
relations 37
Table 5: Relationships according to industry affiliation 63
Table 6: Organizational perspectives on networks 91
Table 7: Cost effects of transaction characteristics 99
Table 8: Cost effects of e marketplaces on transaction factors 104
Table 9: Value drivers and benefits 113
Table 10: Focus of value creation in different business models, from e
marketplace s perspective 121
Table 11: Value chain situations relevant for e marketplaces 129
Table 12: Revenues and market capitalization of leading enterprise software
vendors 138
Table 13: Organizational effects of ERP systems and e marketplaces 143
Table 14: Matrix of value adding services 146
Table 15: Current supply
chain management trends and their impact on purchasing 153
Table 16: Ranking of competencies by industry 160
Table 17: Factor loadings: problems with e marketplaces 162
Table 18: Core businesses 187
Table 19: Unbundling the e marketplace 188
Table 20: Benefit of community programs 191
Table 21: Literature underlying the service items 192
Table 22: Strategic considerations: factor loadings 209
Table 23: Service offerings: factor loadings 213
Table 25: The Swiss construction market 222
Table 26: Olmero s value propositions for suppliers and customers 232
Table 27: Formalizing strategic objectives and requirements: an example 238
Table 28: Value analysis for selection of e marketplaces 244
Table 29: The e marketplace project matrix 251
Table 30: Key Performance Indicators of the SCOR model 253
Table 31: Support methods in the construction industry 255
|
| any_adam_object | 1 |
| author | Busch, Sebastian |
| author_facet | Busch, Sebastian |
| author_role | aut |
| author_sort | Busch, Sebastian |
| author_variant | s b sb |
| building | Verbundindex |
| bvnumber | BV014876021 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)51571845 (DE-599)BVBBV014876021 |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| genre_facet | Hochschulschrift |
| geographic | Schweiz (DE-588)4053881-3 gnd |
| geographic_facet | Schweiz |
| id | DE-604.BV014876021 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T11:09:17Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-010061283 |
| oclc_num | 51571845 |
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| physical | XXII, 308 S. graph. Darst. |
| publishDate | 2002 |
| publishDateSearch | 2002 |
| publishDateSort | 2002 |
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| spellingShingle | Busch, Sebastian Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4236865-0 (DE-588)7706419-7 (DE-588)4053881-3 (DE-588)4113937-9 |
| title | Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces |
| title_auth | Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces |
| title_exact_search | Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces |
| title_full | Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces vorgelegt von Sebastian Busch |
| title_fullStr | Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces vorgelegt von Sebastian Busch |
| title_full_unstemmed | Customer focus in e-services market-oriented perspectives on developing, managing and using electronic marketplaces vorgelegt von Sebastian Busch |
| title_short | Customer focus in e-services |
| title_sort | customer focus in e services market oriented perspectives on developing managing and using electronic marketplaces |
| title_sub | market-oriented perspectives on developing, managing and using electronic marketplaces |
| topic | Electronic Commerce (DE-588)4592128-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Electronic Commerce Kundenmanagement Online-Marketing Schweiz Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010061283&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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