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Bibliographic Details
Main Author:	Tapp, Alan (Author)
Format:	Book
Language:	English
Published:	Harlow [u.a.] Pearson Education 2001
Edition:	2. ed.
Subjects:	Direct marketing Database-Marketing Direktmarketing
Physical Description:	XV, 435 S. graph. Darst.
ISBN:	0273646818

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MARC


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Record in the Search Index

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illustrated	Illustrated
indexdate	2024-12-20T11:08:08Z
institution	BVB
isbn	0273646818
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-010016271
oclc_num	223156648
open_access_boolean
owner	DE-92
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physical	XV, 435 S. graph. Darst.
publishDate	2001
publishDateSearch	2001
publishDateSort	2001
publisher	Pearson Education
record_format	marc
spelling	Tapp, Alan Verfasser aut Principles of direct and database marketing Alan Tapp 2. ed. Harlow [u.a.] Pearson Education 2001 XV, 435 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Direct marketing Database-Marketing (DE-588)4263308-4 gnd rswk-swf Direktmarketing (DE-588)4012421-6 gnd rswk-swf Database-Marketing (DE-588)4263308-4 s Direktmarketing (DE-588)4012421-6 s 1\p DE-604 DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Tapp, Alan Principles of direct and database marketing Direct marketing Database-Marketing (DE-588)4263308-4 gnd Direktmarketing (DE-588)4012421-6 gnd
subject_GND	(DE-588)4263308-4 (DE-588)4012421-6
title	Principles of direct and database marketing
title_auth	Principles of direct and database marketing
title_exact_search	Principles of direct and database marketing
title_full	Principles of direct and database marketing Alan Tapp
title_fullStr	Principles of direct and database marketing Alan Tapp
title_full_unstemmed	Principles of direct and database marketing Alan Tapp
title_short	Principles of direct and database marketing
title_sort	principles of direct and database marketing
topic	Direct marketing Database-Marketing (DE-588)4263308-4 gnd Direktmarketing (DE-588)4012421-6 gnd
topic_facet	Direct marketing Database-Marketing Direktmarketing
work_keys_str_mv	AT tappalan principlesofdirectanddatabasemarketing

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