From economies of scale towards economics of customer integration: value creation in mass customization based electronic commerce
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Bibliographic Details
Main Authors: Piller, Frank T. 1969- (Author), Möslein, Kathrin 1966- (Author)
Format: Book
Language:German
Published: München Lehrst. f. Allgemeine u- Industrielle Betriebswirtschaftslehre d.TU München 2002
Series:Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre 31
Physical Description:25 S. graph. Darst.
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Call Number: 0001 78.2002 B 686 Floor plan
Copy 1 Available for loan On Shelf