Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Mannheim
Inst. für Marktorientierte Unternehmensführung
2000
|
| Series: | Reihe: Wissenschaftliche Arbeitspapiere
35 |
| Subjects: | |
| Physical Description: | 36 Bl. |
| ISBN: | 3893332243 |
Staff View
MARC
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| id | DE-604.BV014748100 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T11:07:15Z |
| institution | BVB |
| isbn | 3893332243 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009989973 |
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| physical | 36 Bl. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Inst. für Marktorientierte Unternehmensführung |
| record_format | marc |
| series2 | Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim |
| spelling | Krohmer, Harley 1970- Verfasser (DE-588)17166857X aut Should marketing be cross-functional? conceptual development and international empirical evidence Krohmer, H. ; Homburg, Ch. ; Workman, J. P. Mannheim Inst. für Marktorientierte Unternehmensführung 2000 36 Bl. txt rdacontent n rdamedia nc rdacarrier Reihe: Wissenschaftliche Arbeitspapiere / Institut für Marktorientierte Unternehmensführung, Universität Mannheim 35 Marketing (DE-588)4037589-4 gnd rswk-swf Strategische Geschäftseinheit (DE-588)4127543-3 gnd rswk-swf Erfolgsfaktor (DE-588)4197034-2 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf Deutschland (DE-588)4011882-4 g USA (DE-588)4078704-7 g Marketing (DE-588)4037589-4 s Erfolgsfaktor (DE-588)4197034-2 s Strategische Geschäftseinheit (DE-588)4127543-3 s DE-604 Homburg, Christian 1962- Verfasser (DE-588)118190008 aut Workman, John P. Verfasser aut Institut für Marktorientierte Unternehmensführung, Universität Mannheim Reihe: Wissenschaftliche Arbeitspapiere 35 (DE-604)BV013936955 35 |
| spellingShingle | Krohmer, Harley 1970- Homburg, Christian 1962- Workman, John P. Should marketing be cross-functional? conceptual development and international empirical evidence Marketing (DE-588)4037589-4 gnd Strategische Geschäftseinheit (DE-588)4127543-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4127543-3 (DE-588)4197034-2 (DE-588)4011882-4 (DE-588)4078704-7 |
| title | Should marketing be cross-functional? conceptual development and international empirical evidence |
| title_auth | Should marketing be cross-functional? conceptual development and international empirical evidence |
| title_exact_search | Should marketing be cross-functional? conceptual development and international empirical evidence |
| title_full | Should marketing be cross-functional? conceptual development and international empirical evidence Krohmer, H. ; Homburg, Ch. ; Workman, J. P. |
| title_fullStr | Should marketing be cross-functional? conceptual development and international empirical evidence Krohmer, H. ; Homburg, Ch. ; Workman, J. P. |
| title_full_unstemmed | Should marketing be cross-functional? conceptual development and international empirical evidence Krohmer, H. ; Homburg, Ch. ; Workman, J. P. |
| title_short | Should marketing be cross-functional? |
| title_sort | should marketing be cross functional conceptual development and international empirical evidence |
| title_sub | conceptual development and international empirical evidence |
| topic | Marketing (DE-588)4037589-4 gnd Strategische Geschäftseinheit (DE-588)4127543-3 gnd Erfolgsfaktor (DE-588)4197034-2 gnd |
| topic_facet | Marketing Strategische Geschäftseinheit Erfolgsfaktor Deutschland USA |
| volume_link | (DE-604)BV013936955 |
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