Verfügbarkeit: Consumer behaviour | Technische Universität München

Consumer behaviour: a European perspective

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Bibliographische Detailangaben
Beteiligte Personen:	Solomon, Michael R. 1956- (VerfasserIn), Bamossy, Gary J. 1949- (VerfasserIn), Askegaard, Søren (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Harlow [u.a.] Financial Times Prentice Hall 2002
Ausgabe:	2. ed.
Schlagwörter:	Europäische Union Consumentengedrag Consumer behavior > Europe Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch
Links:	http://www.loc.gov/catdir/toc/fy035/2001051114.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009988841&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	XXIII, 630 S. Ill., graph. Darst., Kt.
ISBN:	027365182X

Internformat

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Datensatz im Suchindex

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adam_text	Brief contents Preface x,jj Part A CONSUMERS IN THE MARKETPLACE 1 1 An introduction to consumer behaviour 2 Part B CONSUMERS AS INDIVIDUALS 32 2 Perception and interpretation 34 3 Learning and memory 64 4 Motivation, values and involvement 92 5 Attitudes 126 6 Attitude change and interactive communications 154 7 The self 188 Case studies 1 3 221 PartC CONSUMERS AS DECISION MAKERS 232 8 Individual decision making 234 9 Shopping, buying, evaluating and disposing 268 10 Group influence and opinion leadership 302 Case studies 4 6 335 PartD A PORTRAIT OF EUROPEAN CONSUMERS 344 11 European family structure and household decision making 346 12 Income and social class 374 1 3 Age subcultures 404 Case studies 7 9 426 PartE CULTURE AND EUROPEAN LIFESTYLES 438 14 Culture and consumer behaviour 440 15 Cultural change processes 470 16 Lifestyles and European cultures 502 17 New times, new consumers 540 Case studies 10 12 569 Glossary 582 Indexes 591 Contents Preface xiii Part A CONSUMERS IN THE MARKETPLACE 1 An introduction to consumer behaviour 2 Consumption in Europe? The European consumer? 3 Consumers' impact on marketing strategy 7 Marketing's impact on consumers 13 Do marketers manipulate consumers? 20 Consumer behaviour as a field of study 23 Chapter summary 27 Consumer behaviour challenge 28 Notes 29 Part B CONSUMERS AS INDIVIDUALS 2 Perception and interpretation 34 Introduction 35 The perceptual process 35 Sensory systems 36 Exposure 44 Perceptual selection 46 Interpretation: the meaning of things 50 Chapter summary 58 Consumer behaviour challenge 60 Notes 60 3 Learning and memory 64 Behavioural learning theories 65 Marketing applications of learning principles 70 The role of learning in memory 75 Chapter summary 86 Consumer behaviour challenge 88 Notes 88 4 Motivation, values and involvement 92 Introduction 93 The motivation process: a psychological perspective 93 Motivational strength 94 Motivational direction 95 Hidden motives: the psychoanalytical perspective 100 Viii CONTENTS Consumer involvement 103 Values 109 The means end chain model 115 Materialism: the ultimate 'why' of consumption? 116 Chapter summary 120 Consumer behaviour challenge 121 Notes 122 5 Attitudes 126 The power of attitudes 127 The content of attitudes 127 Forming attitudes 133 Attitude models 140 Using attitudes to predict behaviour 144 Chapter summary 149 Consumer behaviour challenge 150 Notes 151 6 Attitude change and interactive communications 154 Changing attitudes through communication 155 The source 162 The message 168 The source vs. the message: sell the steak or the sizzle? 179 Chapter summary 182 Consumer behaviour challenge 182 Notes 183 7 The self 188 Perspectives on the self 189 Consumption and self concept 194 Gender roles 197 Body image 205 Chapter summary 214 Consumer behaviour challenge 215 Notes 215 Case study 1 Attention to and perception of cinema commercials 221 Case study 2 Quorn neither fish, flesh nor fowl 224 Case study 3 'The medium is the message or are you what you drink?' 226 PartC CONSUMERS AS DECISION MAKERS 8 Individual decision making 234 Consumers as problem solvers 235 Problem recognition 238 CONTENTS ix Information search 240 Evaluation of alternatives 248 Product choice: selecting among alternatives 252 Chapter summary 261 Consumer behaviour challenge 263 Notes 263 9 Shopping, buying, evaluating and disposing 268 Introduction 268 Antecedent states 270 Social and physical surroundings 273 Shopping: motivations and experiences 278 E commerce: clicks vs. bricks 280 Servicescapes: retailing as theatre 283 Post purchase satisfaction 289 Product disposal 292 Chapter summary 293 Consumer behaviour challenge 294 Notes 295 10 Group influence and opinion leadership 302 Introduction 303 Reference groups 303 Conformity 313 Word of mouth communication 317 Opinion leadership 323 Chapter summary 329 Consumer behaviour challenge 330 Notes 330 Case study 4 From Mille lire to Mille et Une Nuits: inventing disposable books 335 Case study 5 Viral marketing and 'Norman' 339 Case study 6 Triumph of femininity 342 Part D A PORTRAIT OF EUROPEAN CONSUMERS 11 European family structure and household decision making 346 Introduction 347 The family 347 The intimate corporation: family decision making 357 Children as decision makers: consumers in training 361 Chapter summary 367 Consumer behaviour challenge 368 Notes 369 X CONTENTS 12 Income and social class 374 Consumer spending and economic behaviour 375 Social class 380 How social class affects purchase decisions 389 Status symbols 395 Chapter summary 398 Consumer behaviour challenge 399 Notes 400 13 Age subcultures 404 Age and consumer identity 405 The teen market: it totally rules 407 Baby busters: Generation 'X' 413 Baby boomers 415 The grey market 417 Chapter summary 422 Consumer behaviour challenge 423 Notes 424 Case study 7 jolly Cola: Jack the Dullard marketing against the global powers 426 Case study 8 KILROY Travels International 430 Case study 9 Commodification, appropriation and singularization: the imaginary case of 'a 1985 Chateau Leoville Las Cases' 434 PartE CULTURE AND EUROPEAN LIFESTYLES 14 Culture and consumer behaviour 440 Culture and consumption 441 Myths and rituals 446 Sacred and profane consumption 456 Consumer society material culture 462 Chapter summary 463 Consumer behaviour challenge 464 Notes 465 15 Cultural change processes 470 Introduction 471 The diffusion of innovations 481 The fashion system 486 Chapter summary 495 Consumer behaviour challenge 497 Notes 497 16 Lifestyles and European cultures 502 Lifestyles and consumption choices 503 Lifestyle marketing 504 Geographic influences on lifestyles 516 CONTENTS Xi Ethnic and religious subcultures 527 Euro consumers: do they exist? 532 Chapter summary 533 Consumer behaviour challenge 534 Notes 535 17 New times, new consumers 540 Introduction 541 Environmentalism: saving the planet with a shopping basket 541 Global marketing and culture 548 Postmodernism? 560 Chapter summary 564 Consumer behaviour challenge 565 Notes 565 Case study 10 Alessi: Italian design and the re enchantment of everyday objects 569 Case study 11 Tatlyses Lahmacun 574 Case study 12 When a fashion victim customer becomes a fashion designer 579 Glossary 582 Indexes 591 Author index 591 Product/company/name index 601 Subject index 607
any_adam_object	1
author	Solomon, Michael R. 1956- Bamossy, Gary J. 1949- Askegaard, Søren
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spellingShingle	Solomon, Michael R. 1956- Bamossy, Gary J. 1949- Askegaard, Søren Consumer behaviour a European perspective Europäische Union (DE-588)5098525-5 gnd Consumentengedrag gtt Consumer behavior -- Europe Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd
subject_GND	(DE-588)5098525-5 (DE-588)4062644-1 (DE-588)4113448-5 (DE-588)4015701-5 (DE-588)4123623-3
title	Consumer behaviour a European perspective
title_alt	Consumer behavior
title_auth	Consumer behaviour a European perspective
title_exact_search	Consumer behaviour a European perspective
title_full	Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard
title_fullStr	Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard
title_full_unstemmed	Consumer behaviour a European perspective Michael Solomon ; Gary Bamossy ; S/oren Askegaard
title_short	Consumer behaviour
title_sort	consumer behaviour a european perspective
title_sub	a European perspective
topic	Europäische Union (DE-588)5098525-5 gnd Consumentengedrag gtt Consumer behavior -- Europe Verbraucherverhalten (DE-588)4062644-1 gnd Entscheidungsverhalten (DE-588)4113448-5 gnd
topic_facet	Europäische Union Consumentengedrag Consumer behavior -- Europe Verbraucherverhalten Entscheidungsverhalten Europa Lehrbuch
url	http://www.loc.gov/catdir/toc/fy035/2001051114.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009988841&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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