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Business without borders: a strategic guide to global marketing

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Bibliographic Details
Main Author:	De Palma, Donald A. (Author)
Format:	Book
Language:	English
Published:	New York Wiley 2002
Subjects:	Commerce électronique Marketing - Gestion - Informatique Mondialisation Datenverarbeitung Globalisierung Electronic commerce Globalization Marketing > Management > Data processing Management Auslandsgeschäft Internationales Marketing Electronic Commerce
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009830633&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XX, 267 S. Ill.
ISBN:	0471204692

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Record in the Search Index

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adam_text	CONTENTS Acknowledgments v Introduction: The Sun Never Sets on the Web vii Chapter 1: Discovering the Eighth Continent 1 Chapter 2: Great Expectations for Global Markets 27 Chapter 3: Navigating the Global Journey 47 Chapter 4: Deciding Which Markets Matter 77 Chapter 5: The Laws of the Eighth Continent 108 Chapter 6: Building the Foundation for New Online Markets 129 Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 Chapter 8: Organizing to Serve the Eighth Continent 183 Chapter 9: Outsourcing Work to Fellow Travelers 208 Chapter 10: Measuring the Return on Global Investment 230 Web Site Addresses 245 Notes 251 Index 261
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spellingShingle	De Palma, Donald A. Business without borders a strategic guide to global marketing Commerce électronique Marketing - Gestion - Informatique Mondialisation Datenverarbeitung Globalisierung Electronic commerce Globalization Marketing Management Data processing Management (DE-588)4037278-9 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
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title	Business without borders a strategic guide to global marketing
title_auth	Business without borders a strategic guide to global marketing
title_exact_search	Business without borders a strategic guide to global marketing
title_full	Business without borders a strategic guide to global marketing Donald A. DePalma
title_fullStr	Business without borders a strategic guide to global marketing Donald A. DePalma
title_full_unstemmed	Business without borders a strategic guide to global marketing Donald A. DePalma
title_short	Business without borders
title_sort	business without borders a strategic guide to global marketing
title_sub	a strategic guide to global marketing
topic	Commerce électronique Marketing - Gestion - Informatique Mondialisation Datenverarbeitung Globalisierung Electronic commerce Globalization Marketing Management Data processing Management (DE-588)4037278-9 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Internationales Marketing (DE-588)4125431-4 gnd Electronic Commerce (DE-588)4592128-3 gnd
topic_facet	Commerce électronique Marketing - Gestion - Informatique Mondialisation Datenverarbeitung Globalisierung Electronic commerce Globalization Marketing Management Data processing Management Auslandsgeschäft Internationales Marketing Electronic Commerce
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009830633&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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