APA (7th ed.) Citation

Lodish, L. M., Morgan, H. L., & Kallianpur, A. (2001). Entrepreneurial marketing: Lessons from Wharton's pioneering MBA course. Wiley.

Chicago Style (17th ed.) Citation

Lodish, Leonard M., Howard Lee Morgan, and Amy Kallianpur. Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course. New York [u.a.]: Wiley, 2001.

MLA (9th ed.) Citation

Lodish, Leonard M., et al. Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course. Wiley, 2001.