Availability: Political marketing and British political parties

Political marketing and British political parties: the party's just begun

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Bibliographic Details
Main Author:	Lees-Marshment, Jennifer (Author)
Format:	Book
Language:	English
Published:	Manchester [u.a.] Manchester Univ. Press 2001
Edition:	1. publ.
Series:	Political analyses
Subjects:	Blair, Tony > 1953- Labour Party > Großbritannien Geschichte 1987-2001 Marketing Partei Parteiensystem Politik Political parties > Great Britain Marketing > Political aspects > Great Britain Marketing > Political aspects Großbritannien
Links:	http://www.loc.gov/catdir/bios/hol058/2001031697.html http://www.loc.gov/catdir/description/hol052/2001031697.html http://www.loc.gov/catdir/toc/hol051/2001031697.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009462131&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	XIV, 250 S.
ISBN:	0719060176 0719060168

Staff View

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Record in the Search Index

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adam_text	Contents List of tables, figures and boxes page vi Series editors foreword xi Preface and acknowledgements xii List of abbreviations xiv 1 Political parties and political marketing: what is it all about? 1 2 Thatcher the marketing pioneer 49 3 The death of political conviction: how voters rejected Product-Oriented Parties 95 4 The limits of sales-oriented marketing: why Labour did not win in 1987 and 1992 134 5 Blair and the New Labour design: a classic Market-Oriented Party? 181 6 The party s just begun 211 Bibliography 233 Index 249
any_adam_object	1
author	Lees-Marshment, Jennifer
author_GND	(DE-588)129648922
author_facet	Lees-Marshment, Jennifer
author_role	aut
author_sort	Lees-Marshment, Jennifer
author_variant	j l m jlm
building	Verbundindex
bvnumber	BV013834776
callnumber-first	J - Political Science
callnumber-label	JN1121
callnumber-raw	JN1121.L45 2001
callnumber-search	JN1121.L45 2001
callnumber-sort	JN 41121 L45 42001
classification_rvk	MG 42300 MG 42470
ctrlnum	(OCoLC)59549388 (DE-599)BVBBV013834776
dewey-full	324.241/01121 324.241011
dewey-hundreds	300 - Social sciences
dewey-ones	324 - The political process
dewey-raw	324.241/011 21 324.241011
dewey-search	324.241/011 21 324.241011
dewey-sort	3324.241 211 221
dewey-tens	320 - Political science (Politics and government)
discipline	Politologie
edition	1. publ.
era	Geschichte 1987-2001 gnd
era_facet	Geschichte 1987-2001
format	Book
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language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-009462131
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spellingShingle	Lees-Marshment, Jennifer Political marketing and British political parties the party's just begun Blair, Tony 1953- (DE-588)119305658 gnd Labour Party Großbritannien (DE-588)2124-6 gnd Marketing fes Partei fes Parteiensystem fes Politik Political parties Great Britain Marketing Political aspects Great Britain Marketing Political aspects Politik (DE-588)4046514-7 gnd Marketing (DE-588)4037589-4 gnd Partei (DE-588)4044737-6 gnd
subject_GND	(DE-588)119305658 (DE-588)2124-6 (DE-588)4046514-7 (DE-588)4037589-4 (DE-588)4044737-6 (DE-588)4022153-2
title	Political marketing and British political parties the party's just begun
title_auth	Political marketing and British political parties the party's just begun
title_exact_search	Political marketing and British political parties the party's just begun
title_full	Political marketing and British political parties the party's just begun Jennifer Lees-Marshment
title_fullStr	Political marketing and British political parties the party's just begun Jennifer Lees-Marshment
title_full_unstemmed	Political marketing and British political parties the party's just begun Jennifer Lees-Marshment
title_short	Political marketing and British political parties
title_sort	political marketing and british political parties the party s just begun
title_sub	the party's just begun
topic	Blair, Tony 1953- (DE-588)119305658 gnd Labour Party Großbritannien (DE-588)2124-6 gnd Marketing fes Partei fes Parteiensystem fes Politik Political parties Great Britain Marketing Political aspects Great Britain Marketing Political aspects Politik (DE-588)4046514-7 gnd Marketing (DE-588)4037589-4 gnd Partei (DE-588)4044737-6 gnd
topic_facet	Blair, Tony 1953- Labour Party Großbritannien Marketing Partei Parteiensystem Politik Political parties Great Britain Marketing Political aspects Great Britain Marketing Political aspects Großbritannien
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