Verfügbarkeit: Strategic advertising management | Technische Universität München

Strategic advertising management:

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Bibliographische Detailangaben
Beteiligte Personen:	Percy, Larry (VerfasserIn), Rossiter, John R. (VerfasserIn), Elliott, Richard 1948- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Oxford [u.a.] Oxford Univ. Press 2001
Ausgabe:	1. publ.
Schlagwörter:	Sales promotion Advertising > Management Strategic planning Communication in marketing Marketingmanagement Werbung Werbestrategie Unternehmen Lehrbuch
Umfang:	XXI, 288 S. Ill., graph. Darst. - Ill., graph. Darst.
ISBN:	0198782322

Internformat

MARC


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Datensatz im Suchindex

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author	Percy, Larry Rossiter, John R. Elliott, Richard 1948-
author_GND	(DE-588)170799492 (DE-588)143307428 (DE-588)14397064X
author_facet	Percy, Larry Rossiter, John R. Elliott, Richard 1948-
author_role	aut aut aut
author_sort	Percy, Larry
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bvnumber	BV013774613
callnumber-first	H - Social Science
callnumber-label	HF5438
callnumber-raw	HF5438.5.P475 2001
callnumber-search	HF5438.5.P475 2001
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callnumber-subject	HF - Commerce
classification_rvk	QP 633
ctrlnum	(OCoLC)248200786 (DE-599)BVBBV013774613
dewey-full	659.1 659.121
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	659 - Advertising and public relations
dewey-raw	659.1 659.1 21
dewey-search	659.1 659.1 21
dewey-sort	3659.1
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	1. publ.
format	Book
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indexdate	2024-12-20T10:53:17Z
institution	BVB
isbn	0198782322
language	English
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physical	XXI, 288 S. Ill., graph. Darst. - Ill., graph. Darst.
publishDate	2001
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publisher	Oxford Univ. Press
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spelling	Percy, Larry Verfasser (DE-588)170799492 aut Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott 1. publ. Oxford [u.a.] Oxford Univ. Press 2001 XXI, 288 S. Ill., graph. Darst. - Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Werbestrategie (DE-588)4133682-3 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf 1\p (DE-588)4123623-3 Lehrbuch gnd-content Unternehmen (DE-588)4061963-1 s Werbestrategie (DE-588)4133682-3 s DE-604 Marketingmanagement (DE-588)4168907-0 s Werbung (DE-588)4065541-6 s 2\p DE-604 Rossiter, John R. Verfasser (DE-588)143307428 aut Elliott, Richard 1948- Verfasser (DE-588)14397064X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Percy, Larry Rossiter, John R. Elliott, Richard 1948- Strategic advertising management Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Werbestrategie (DE-588)4133682-3 gnd Unternehmen (DE-588)4061963-1 gnd
subject_GND	(DE-588)4168907-0 (DE-588)4065541-6 (DE-588)4133682-3 (DE-588)4061963-1 (DE-588)4123623-3
title	Strategic advertising management
title_auth	Strategic advertising management
title_exact_search	Strategic advertising management
title_full	Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott
title_fullStr	Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott
title_full_unstemmed	Strategic advertising management Larry Percy ; John R. Rossiter ; Richard Elliott
title_short	Strategic advertising management
title_sort	strategic advertising management
topic	Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement (DE-588)4168907-0 gnd Werbung (DE-588)4065541-6 gnd Werbestrategie (DE-588)4133682-3 gnd Unternehmen (DE-588)4061963-1 gnd
topic_facet	Sales promotion Advertising -- Management Strategic planning Communication in marketing Marketingmanagement Werbung Werbestrategie Unternehmen Lehrbuch
work_keys_str_mv	AT percylarry strategicadvertisingmanagement AT rossiterjohnr strategicadvertisingmanagement AT elliottrichard strategicadvertisingmanagement

Verfügbarkeit

MARC

Datensatz im Suchindex

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