APA (7th ed.) Citation

Percy, L., Rossiter, J. R., & Elliott, R. (2001). Strategic advertising management (1. publ.). Oxford Univ. Press.

Chicago Style (17th ed.) Citation

Percy, Larry, John R. Rossiter, and Richard Elliott. Strategic Advertising Management. 1. publ. Oxford [u.a.]: Oxford Univ. Press, 2001.

MLA (9th ed.) Citation

Percy, Larry, et al. Strategic Advertising Management. 1. publ. Oxford Univ. Press, 2001.