Availability: Brand leadership | Technische Universität München

Brand leadership: die Strategie für Siegermarken

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Bibliographic Details
Main Authors:	Aaker, David A. 1938- (Author), Joachimsthaler, Erich 1956- (Author)
Format:	Book
Language:	German English
Published:	München [u.a.] Financial Times Prentice Hall 2001
Subjects:	Markenimage Markenartikel Management Marktführer Markenpolitik
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415424&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Physical Description:	351 S. Ill., graph. Darst.
ISBN:	3827270448

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indexdate	2024-12-20T10:53:17Z
institution	BVB
isbn	3827270448
language	German English
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physical	351 S. Ill., graph. Darst.
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spelling	Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Brand leadership Brand leadership die Strategie für Siegermarken David A. Aaker ; Erich Joachimsthaler München [u.a.] Financial Times Prentice Hall 2001 351 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markenimage (DE-588)4136439-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Marktführer (DE-588)4218573-7 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marktführer (DE-588)4218573-7 s DE-604 Markenpolitik (DE-588)4144679-3 s Markenimage (DE-588)4136439-9 s Management (DE-588)4037278-9 s 1\p DE-604 Joachimsthaler, Erich 1956- Verfasser (DE-588)12301865X aut DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415424&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Aaker, David A. 1938- Joachimsthaler, Erich 1956- Brand leadership die Strategie für Siegermarken Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd Marktführer (DE-588)4218573-7 gnd Markenpolitik (DE-588)4144679-3 gnd
subject_GND	(DE-588)4136439-9 (DE-588)4037584-5 (DE-588)4037278-9 (DE-588)4218573-7 (DE-588)4144679-3
title	Brand leadership die Strategie für Siegermarken
title_alt	Brand leadership
title_auth	Brand leadership die Strategie für Siegermarken
title_exact_search	Brand leadership die Strategie für Siegermarken
title_full	Brand leadership die Strategie für Siegermarken David A. Aaker ; Erich Joachimsthaler
title_fullStr	Brand leadership die Strategie für Siegermarken David A. Aaker ; Erich Joachimsthaler
title_full_unstemmed	Brand leadership die Strategie für Siegermarken David A. Aaker ; Erich Joachimsthaler
title_short	Brand leadership
title_sort	brand leadership die strategie fur siegermarken
title_sub	die Strategie für Siegermarken
topic	Markenimage (DE-588)4136439-9 gnd Markenartikel (DE-588)4037584-5 gnd Management (DE-588)4037278-9 gnd Marktführer (DE-588)4218573-7 gnd Markenpolitik (DE-588)4144679-3 gnd
topic_facet	Markenimage Markenartikel Management Marktführer Markenpolitik
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009415424&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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