Kundenwert in Forschung und Praxis:
Gespeichert in:
Beteiligte Personen: | , |
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Format: | Buch |
Sprache: | Deutsch |
Veröffentlicht: |
St. Gallen
Thexis
2001
|
Schriftenreihe: | Thexis / Fachbericht für Marketing
2001,2 |
Schlagwörter: | |
Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009408065&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
Umfang: | III, 110 S. graph. Darst. |
ISBN: | 3908545625 |
Internformat
MARC
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245 | 1 | 0 | |a Kundenwert in Forschung und Praxis |c Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
264 | 1 | |a St. Gallen |b Thexis |c 2001 | |
300 | |a III, 110 S. |b graph. Darst. | ||
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337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
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650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Kundenmanagement |0 (DE-588)4236865-0 |2 gnd |9 rswk-swf |
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689 | 1 | |5 DE-604 | |
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810 | 2 | |a Fachbericht für Marketing |t Thexis |v 2001,2 |w (DE-604)BV023551648 |9 2001,2 | |
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Datensatz im Suchindex
DE-BY-TUM_call_number | 0002 WIR 849f 04.2001 B 7001 |
---|---|
DE-BY-TUM_katkey | 1205870 |
DE-BY-TUM_location | 00 |
DE-BY-TUM_media_number | 040044035590 |
_version_ | 1821931754543382529 |
adam_text | Jniversität St.Gallen
Kundenwert in Forschung und Praxis
Elisabeth Rudolf Sipötz und Torsten Tomczak
1 Einleitung: Unzureichender Nachweis der Effektivität des
Kundenmanagements
6 Der Kundenwert als Zielgrösse im wertorientierten
Marketingmanagement
15 Determinanten des Kundenwerts
52 Empirische Befunde zur Kundenwertanalyse in der Praxis
79 Lösungsansatz für das Kundenwertmanagement
86 Fazit
Thexis
Fachbericht für Marketing 200112
|
any_adam_object | 1 |
author | Rudolf-Sipötz, Elisabeth 1971- Tomczak, Torsten 1959- |
author_GND | (DE-588)123384249 (DE-588)122732383 |
author_facet | Rudolf-Sipötz, Elisabeth 1971- Tomczak, Torsten 1959- |
author_role | aut aut |
author_sort | Rudolf-Sipötz, Elisabeth 1971- |
author_variant | e r s ers t t tt |
building | Verbundindex |
bvnumber | BV013764479 |
classification_rvk | QP 620 |
classification_tum | WIR 820f |
ctrlnum | (OCoLC)610879263 (DE-599)BVBBV013764479 |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV013764479 |
illustrated | Illustrated |
indexdate | 2024-12-20T10:53:07Z |
institution | BVB |
isbn | 3908545625 |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009408065 |
oclc_num | 610879263 |
open_access_boolean | |
owner | DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-945 DE-1047 DE-20 DE-523 DE-188 |
owner_facet | DE-473 DE-BY-UBG DE-91 DE-BY-TUM DE-945 DE-1047 DE-20 DE-523 DE-188 |
physical | III, 110 S. graph. Darst. |
publishDate | 2001 |
publishDateSearch | 2001 |
publishDateSort | 2001 |
publisher | Thexis |
record_format | marc |
series2 | Thexis / Fachbericht für Marketing |
spellingShingle | Rudolf-Sipötz, Elisabeth 1971- Tomczak, Torsten 1959- Kundenwert in Forschung und Praxis Kundenwert (DE-588)4515875-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
subject_GND | (DE-588)4515875-7 (DE-588)4168907-0 (DE-588)4236865-0 |
title | Kundenwert in Forschung und Praxis |
title_auth | Kundenwert in Forschung und Praxis |
title_exact_search | Kundenwert in Forschung und Praxis |
title_full | Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
title_fullStr | Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
title_full_unstemmed | Kundenwert in Forschung und Praxis Elisabeth Rudolf-Sipötz ; Torsten Tomczak |
title_short | Kundenwert in Forschung und Praxis |
title_sort | kundenwert in forschung und praxis |
topic | Kundenwert (DE-588)4515875-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Kundenmanagement (DE-588)4236865-0 gnd |
topic_facet | Kundenwert Marketingmanagement Kundenmanagement |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009408065&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
volume_link | (DE-604)BV023551648 |
work_keys_str_mv | AT rudolfsipotzelisabeth kundenwertinforschungundpraxis AT tomczaktorsten kundenwertinforschungundpraxis |
Inhaltsverzeichnis
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Teilbibliothek Stammgelände
Signatur: |
0002 WIR 849f 04.2001 B 7001
Lageplan |
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Exemplar 1 | Ausleihbar Am Standort |