The ultimate guide to sports marketing:
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
MacGraw-Hill
2001
|
| Edition: | 2. ed. |
| Subjects: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009398696&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Item Description: | 1. Aufl. u.d.T.: Graham, Stedman: The ultimate guide to sport event management and marketing |
| Physical Description: | XIX, 315 S. graph. Darst. |
| ISBN: | 0071361243 |
Staff View
MARC
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| 100 | 1 | |a Graham, Stedman |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a The ultimate guide to sports marketing |c Stedman Graham ; Lisa Delpy Neirotti ; Joe Jeff Goldblatt |
| 250 | |a 2. ed. | ||
| 264 | 1 | |a New York [u.a.] |b MacGraw-Hill |c 2001 | |
| 300 | |a XIX, 315 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a 1. Aufl. u.d.T.: Graham, Stedman: The ultimate guide to sport event management and marketing | ||
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Record in the Search Index
| DE-BY-TUM_call_number | 2502 SPO 551 2019 A 23194(2) |
|---|---|
| DE-BY-TUM_katkey | 2593895 |
| DE-BY-TUM_location | 25 |
| DE-BY-TUM_media_number | 040090300544 |
| _version_ | 1821934382959558656 |
| adam_text | CONTENTS
Foreword xi
Preface xiii
Acknowledgments xvii
PartI
THE ROLE AND SCOPE OF SPORT EVENTS
1 Understanding the Sport Industry,
the Players, and Opportunities 3
Appreciating the History and Variety of Sport Events 5
The Starting Blocks 12
Personality, Lifestyle, and Work Style
Characteristics You Will Need 14
Expectations 14
Game Highlights 17
2 Critical Planning to Master the Game 19
SWOT: The Strengths, Weaknesses,
Opportunities, and Threats Analysis 20
Creating and Working Your Plan 26
Plan for Uniqueness 30
International Event Planning 30
Conducting Your Planning Meetings 31
Celebrating Success and Controlling Stress 31
Planning for Contingencies 34
Sport Event Planning: Summary 35
Game Highlights 36
Resources for Event Planning Software 37
v
VI CONTENTS
3 Designing, Planning, and Controlling
Event Logistics 39
Asking the Right Questions 39
Logistics 40
Working with Vendors 43
Selecting a Web Partner 49
Volunteers 52
Uniform Design and Distribution 53
Facilities 55
Weather 56
Traffic Flow: Keep Things Moving 56
Transportation 58
Special Accommodations 62
Food and Beverage 63
Ticketing and Admissions 65
Ticketing and Seating Variations 67
Seating Design and Control 68
Safety and Emergency Precautions 68
Hallmark or Recurring Events 69
Award Ceremonies 70
Negotiating Hotel Room Blocks 71
Bookends and Other Conflicts 74
Beginning the Logistical Planning Cycle 75
Game Highlights 79
4 Providing Hospitality at Sport Events 81
Questions and Considerations When
Purchasing a Hospitality Package 82
A La Carte and Individual Hospitality 84
Winning the Hospitality Game:
10 Effective Hospitality Strategies 85
Working within a Budget 92
A Final Word on Sport Event Hospitality 93
Game Highlights 95
References for Protocol 96
5 Negotiations and Contracts 97
Option to Renew and Right of First Refusal 98
Termination and Arbitration 99
CONTENTS
Risk Management and Insurance 99
Sponsor and Supplier Agreements 100
Television 204
Personnel 204
Sport Celebrities 105
Not for Profit Beneficiaries 105
Venue Contracts 106
Licensees 206
Hospitality 207
When to Utilize Legal Counsel 108
When to Consult a Sport
Management/Marketing Consultant 209
Litigation, Arbitration, and Alternative Dispute Systems 220
Closing Arguments 222
Game Highlights 222
6 Risk Management: Protecting Your Investment 123
Tell It to the Judge 224
Training: The First Preventative Measure 225
Risk Assessment 226
Athlete Protection 118
Loss Prevention 118
Storage 229
Access to Events 220
Hiring Staff 222
Transporting the Goods 224
Wrap Up 225
Safety First 226
Anticipating Problems 128
Incident Reporting 230
Securing Adequate Insurance 232
The Final Score 237
Game Highlights 237
7 Effectively Recruiting and Leveraging
a Sport Celebrity 139
Finding the Right Match 240
Contacting and Persuading the Sport Celebrity 242
What Does It Cost? 243
VIII CONTENTS
Maximizing the Celebrity s Appearance 244
Ideas for Sport Celebrity Appearances 148
Game Highlights 149
8 Event Marketing 151
Part I: Traditional Event Marketing 252
Part II: Corporate Event Marketing 169
Game Highlights 174
Part 2
PRACTICAL METHODS
FOR ACHIEVING SUCCESS 9 Financing Sports Events 177
Finding Capital 177
Contracting Outside Agencies 294
Nonsponsorship Funding Sources:
Foundations and Financial Institutions 295
Controlling Costs 296
Final Words of Advice 2 97
Game Highlights 198
10 Licensing Agreements and Merchandising 199
The Licensing Process 200
Vending Locations, Design, and Operations 202
Marketing Licensed Merchandise and Guarantees 202
Training Your Sales Team 203
Selling Merchandise at Smaller Events 204
Game Highlights 205
11 The Ins and Outs of Sport Events 207
Cycling 208
Running Races 208
Golf Tournaments and Outings 224
3 on 3 = 7 Times the Fun 218
Alternative or Action Sports 220
Ultra Sport Events 222
Multicity Sport Events 222
Game Highlights 223
CONTENTS
12 Sports Tourism: An Economic Catalyst for Cities 225
Organizing a Sports Commission 227
Assessing Your Community 227
Bidding for Events 229
Homegrown Events 232
Marketing Your City as a Sports Center 233
Measuring the Economic Impact 234
Additional Research 246
Game Highlights 246
13 Charitable Events 247
Who Benefits? 248
Finding the Right Charitable Organization 249
What Does the Charity Bring to the Sport Event? 250
Legal Considerations 250
Seeking Sponsors 254
The Charity Spokesperson 254
Potential Liabilities 254
Measuring Your Success 255
Game Highlights 256
14 Closing Ceremonies: Advice to New Sport Event
Management and Marketing Professionals 259
Get Up at Dawn: The Future Is Yours 259
Ready, Set, Go! 261
A Final Word 262
Part 3
APPENDIXES 1 Sample Agreements 267
A Independent Contractor Agreement 267
B Sponsorship Agreement 273
C Licensing Agreement 277
2 Useful Resources 287
A Career Opportunities in Sport Event
Management and Marketing 287
B Types of Sport Events 288
X CONTENTS
C Sport Awards Banquet: Sample Script 290
D Production Schedule Designed by Robert W. Hulsmeyer and
Adapted for Basketball by Dylan Aramian 292
E Olympic Games Official Opening/Closing Ceremonies 296
F Rules for Establishing Precedence (Protocol)
for Your Sport Event 299
References 305
Index 309
|
| any_adam_object | 1 |
| author | Graham, Stedman Delpy, Lisa Goldblatt, Joe Jeff |
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| ctrlnum | (OCoLC)248417988 (DE-599)BVBBV013749767 |
| discipline | Sport Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV013749767 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:52:53Z |
| institution | BVB |
| isbn | 0071361243 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009398696 |
| oclc_num | 248417988 |
| open_access_boolean | |
| owner | DE-703 DE-706 DE-11 DE-91 DE-BY-TUM |
| owner_facet | DE-703 DE-706 DE-11 DE-91 DE-BY-TUM |
| physical | XIX, 315 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | MacGraw-Hill |
| record_format | marc |
| spellingShingle | Graham, Stedman Delpy, Lisa Goldblatt, Joe Jeff The ultimate guide to sports marketing Event-Marketing (DE-588)4335461-0 gnd Sportveranstaltung (DE-588)4056431-9 gnd Strategische Planung (DE-588)4309237-8 gnd |
| subject_GND | (DE-588)4335461-0 (DE-588)4056431-9 (DE-588)4309237-8 |
| title | The ultimate guide to sports marketing |
| title_auth | The ultimate guide to sports marketing |
| title_exact_search | The ultimate guide to sports marketing |
| title_full | The ultimate guide to sports marketing Stedman Graham ; Lisa Delpy Neirotti ; Joe Jeff Goldblatt |
| title_fullStr | The ultimate guide to sports marketing Stedman Graham ; Lisa Delpy Neirotti ; Joe Jeff Goldblatt |
| title_full_unstemmed | The ultimate guide to sports marketing Stedman Graham ; Lisa Delpy Neirotti ; Joe Jeff Goldblatt |
| title_short | The ultimate guide to sports marketing |
| title_sort | the ultimate guide to sports marketing |
| topic | Event-Marketing (DE-588)4335461-0 gnd Sportveranstaltung (DE-588)4056431-9 gnd Strategische Planung (DE-588)4309237-8 gnd |
| topic_facet | Event-Marketing Sportveranstaltung Strategische Planung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009398696&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT grahamstedman theultimateguidetosportsmarketing AT delpylisa theultimateguidetosportsmarketing AT goldblattjoejeff theultimateguidetosportsmarketing |
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Branch Library Sport & Health Sciences
| Call Number: |
2502 SPO 551 2019 A 23194(2)
Floor plan |
|---|---|
| Copy 1 | Available for loan On Shelf |