Global marketing management: a european perspective
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England [u.a.]
Financial Times Prentice Hall
2001
|
| Schlagwörter: | |
| Umfang: | XVI, 610 S. graph. Darst. |
| ISBN: | 0138418268 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20091210 | ||
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| 035 | |a (DE-599)BVBBV013415061 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-703 |a DE-859 |a DE-92 |a DE-862 |a DE-1051 |a DE-N2 |a DE-573 |a DE-739 |a DE-1049 |a DE-521 |a DE-2070s | ||
| 050 | 0 | |a HF1416.6.E85K44 2001 | |
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| 082 | 0 | |a 658.8/48/094 |2 21 | |
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| 100 | 1 | |a Keegan, Warren J. |d 1936-2014 |e Verfasser |0 (DE-588)123495075 |4 aut | |
| 245 | 1 | 0 | |a Global marketing management |b a european perspective |c Warren J. Keegan ; Bodo B. Schlegelmilch |
| 264 | 1 | |a Harlow, England [u.a.] |b Financial Times Prentice Hall |c 2001 | |
| 300 | |a XVI, 610 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Internationale marketing |2 gtt | |
| 650 | 7 | |a Marchés d'exportation - Gestion - Europe - Cas, Études de |2 ram | |
| 650 | 7 | |a Marchés d'exportation - Gestion - Europe |2 ram | |
| 650 | 4 | |a Export marketing -- Europe -- Management | |
| 650 | 4 | |a Export marketing -- Europe -- Management -- Case studies | |
| 650 | 0 | 7 | |a Exportmarketing |0 (DE-588)4153393-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Management |0 (DE-588)4037278-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 651 | 4 | |a Europa | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | 1 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 689 | 2 | 0 | |a Exportmarketing |0 (DE-588)4153393-8 |D s |
| 689 | 2 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Schlegelmilch, Bodo B. |d 1955- |e Verfasser |0 (DE-588)123084865 |4 aut | |
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-009153534 | |
Datensatz im Suchindex
| _version_ | 1818955995262484480 |
|---|---|
| any_adam_object | |
| author | Keegan, Warren J. 1936-2014 Schlegelmilch, Bodo B. 1955- |
| author_GND | (DE-588)123495075 (DE-588)123084865 |
| author_facet | Keegan, Warren J. 1936-2014 Schlegelmilch, Bodo B. 1955- |
| author_role | aut aut |
| author_sort | Keegan, Warren J. 1936-2014 |
| author_variant | w j k wj wjk b b s bb bbs |
| building | Verbundindex |
| bvnumber | BV013415061 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416.6.E85K44 2001 |
| callnumber-search | HF1416.6.E85K44 2001 |
| callnumber-sort | HF 41416.6 E85 K44 42001 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)44868912 (DE-599)BVBBV013415061 |
| dewey-full | 658.8/48/09421 658.8/48/094 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48/094 21 658.8/48/094 |
| dewey-search | 658.8/48/094 21 658.8/48/094 |
| dewey-sort | 3658.8 248 294 221 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| geographic | Europa |
| geographic_facet | Europa |
| id | DE-604.BV013415061 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:46:55Z |
| institution | BVB |
| isbn | 0138418268 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009153534 |
| oclc_num | 44868912 |
| open_access_boolean | |
| owner | DE-703 DE-859 DE-92 DE-862 DE-BY-FWS DE-1051 DE-N2 DE-573 DE-739 DE-1049 DE-521 DE-2070s |
| owner_facet | DE-703 DE-859 DE-92 DE-862 DE-BY-FWS DE-1051 DE-N2 DE-573 DE-739 DE-1049 DE-521 DE-2070s |
| physical | XVI, 610 S. graph. Darst. |
| publishDate | 2001 |
| publishDateSearch | 2001 |
| publishDateSort | 2001 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch Harlow, England [u.a.] Financial Times Prentice Hall 2001 XVI, 610 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Internationale marketing gtt Marchés d'exportation - Gestion - Europe - Cas, Études de ram Marchés d'exportation - Gestion - Europe ram Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing (DE-588)4153393-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Europa (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s Marketingmanagement (DE-588)4168907-0 s DE-604 Management (DE-588)4037278-9 s 1\p DE-604 Exportmarketing (DE-588)4153393-8 s 2\p DE-604 Schlegelmilch, Bodo B. 1955- Verfasser (DE-588)123084865 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Keegan, Warren J. 1936-2014 Schlegelmilch, Bodo B. 1955- Global marketing management a european perspective Internationale marketing gtt Marchés d'exportation - Gestion - Europe - Cas, Études de ram Marchés d'exportation - Gestion - Europe ram Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing (DE-588)4153393-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4153393-8 (DE-588)4168907-0 (DE-588)4037278-9 (DE-588)4125431-4 (DE-588)4522595-3 |
| title | Global marketing management a european perspective |
| title_auth | Global marketing management a european perspective |
| title_exact_search | Global marketing management a european perspective |
| title_full | Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch |
| title_fullStr | Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch |
| title_full_unstemmed | Global marketing management a european perspective Warren J. Keegan ; Bodo B. Schlegelmilch |
| title_short | Global marketing management |
| title_sort | global marketing management a european perspective |
| title_sub | a european perspective |
| topic | Internationale marketing gtt Marchés d'exportation - Gestion - Europe - Cas, Études de ram Marchés d'exportation - Gestion - Europe ram Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing (DE-588)4153393-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Management (DE-588)4037278-9 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationale marketing Marchés d'exportation - Gestion - Europe - Cas, Études de Marchés d'exportation - Gestion - Europe Export marketing -- Europe -- Management Export marketing -- Europe -- Management -- Case studies Exportmarketing Marketingmanagement Management Internationales Marketing Europa Fallstudiensammlung |
| work_keys_str_mv | AT keeganwarrenj globalmarketingmanagementaeuropeanperspective AT schlegelmilchbodob globalmarketingmanagementaeuropeanperspective |