Brand leadership:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York, NY [u.a.]
Free Press
2000
|
| Subjects: | |
| Physical Description: | XII, 351 S. Ill., graph. Darst. |
| ISBN: | 9781439172919 0684839245 |
Staff View
MARC
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| 100 | 1 | |a Aaker, David A. |d 1938- |e Verfasser |0 (DE-588)123018641 |4 aut | |
| 245 | 1 | 0 | |a Brand leadership |c David A. Aaker ; Erich Joachimsthaler |
| 264 | 1 | |a New York, NY [u.a.] |b Free Press |c 2000 | |
| 300 | |a XII, 351 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 505 | 0 | |a Part I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity -- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands -- 7. Building brands: the role of sponsorship -- 8. Building brands: the role of the Web -- 9. Building brands: beyond media advertising -- Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands. | |
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Record in the Search Index
| _version_ | 1818955858120278016 |
|---|---|
| any_adam_object | |
| author | Aaker, David A. 1938- Joachimsthaler, Erich 1956- |
| author_GND | (DE-588)123018641 (DE-588)12301865X |
| author_facet | Aaker, David A. 1938- Joachimsthaler, Erich 1956- |
| author_role | aut aut |
| author_sort | Aaker, David A. 1938- |
| author_variant | d a a da daa e j ej |
| building | Verbundindex |
| bvnumber | BV013298580 |
| callnumber-first | H - Social Science |
| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
| callnumber-sort | HD 269 B7 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 624 |
| contents | Part I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity -- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands -- 7. Building brands: the role of sponsorship -- 8. Building brands: the role of the Web -- 9. Building brands: beyond media advertising -- Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands. |
| ctrlnum | (OCoLC)247081608 (DE-599)BVBBV013298580 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV013298580 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T10:44:44Z |
| institution | BVB |
| isbn | 9781439172919 0684839245 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-009066267 |
| oclc_num | 247081608 |
| open_access_boolean | |
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| physical | XII, 351 S. Ill., graph. Darst. |
| publishDate | 2000 |
| publishDateSearch | 2000 |
| publishDateSort | 2000 |
| publisher | Free Press |
| record_format | marc |
| spelling | Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Brand leadership David A. Aaker ; Erich Joachimsthaler New York, NY [u.a.] Free Press 2000 XII, 351 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Part I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity -- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands -- 7. Building brands: the role of sponsorship -- 8. Building brands: the role of the Web -- 9. Building brands: beyond media advertising -- Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands. Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenimage (DE-588)4136439-9 gnd rswk-swf Marktführer (DE-588)4218573-7 gnd rswk-swf Management (DE-588)4037278-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenartikel (DE-588)4037584-5 s Marktführer (DE-588)4218573-7 s DE-604 Markenpolitik (DE-588)4144679-3 s DE-188 Markenimage (DE-588)4136439-9 s Management (DE-588)4037278-9 s 1\p DE-604 Joachimsthaler, Erich 1956- Verfasser (DE-588)12301865X aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Aaker, David A. 1938- Joachimsthaler, Erich 1956- Brand leadership Part I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity -- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands -- 7. Building brands: the role of sponsorship -- 8. Building brands: the role of the Web -- 9. Building brands: beyond media advertising -- Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands. Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd Marktführer (DE-588)4218573-7 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4136439-9 (DE-588)4218573-7 (DE-588)4037278-9 (DE-588)4144679-3 |
| title | Brand leadership |
| title_auth | Brand leadership |
| title_exact_search | Brand leadership |
| title_full | Brand leadership David A. Aaker ; Erich Joachimsthaler |
| title_fullStr | Brand leadership David A. Aaker ; Erich Joachimsthaler |
| title_full_unstemmed | Brand leadership David A. Aaker ; Erich Joachimsthaler |
| title_short | Brand leadership |
| title_sort | brand leadership |
| topic | Markenartikel (DE-588)4037584-5 gnd Markenimage (DE-588)4136439-9 gnd Marktführer (DE-588)4218573-7 gnd Management (DE-588)4037278-9 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenartikel Markenimage Marktführer Management Markenpolitik |
| work_keys_str_mv | AT aakerdavida brandleadership AT joachimsthalererich brandleadership |