Global marketing management - Quelch, John A.; Bartlett, Christopher A. 1943- (Addison-Wesley, 1999)
Keywords: Internationale marketing; Marchés d'exportation - Gestion - Cas, Études de; Marchés d'exportation - Gestion; Export marketing -- Management; Export marketing -- Management -- Case studies; Internationales Marketing; Marketingmanagement; Fallstudiensammlung