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Bibliographic Details
Main Authors:	Kumar, V. 1957- (Author), Aaker, David A. 1938- (Author), Day, George S. 1937- (Author)
Format:	Book
Language:	English
Published:	New York u.a. Wiley 1999
Subjects:	Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung Einführung Lehrbuch
Links:	http://www.loc.gov/catdir/toc/onix03/98035145.html
Physical Description:	XVI, 623 S. Ill., graph. Darst.
ISBN:	0471170682

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Record in the Search Index

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indexdate	2024-12-20T10:35:51Z
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isbn	0471170682
language	English
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physical	XVI, 623 S. Ill., graph. Darst.
publishDate	1999
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publisher	Wiley
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spelling	Kumar, V. 1957- Verfasser (DE-588)131395319 aut Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day New York u.a. Wiley 1999 XVI, 623 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung (DE-588)4037630-8 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content (DE-588)4123623-3 Lehrbuch gnd-content Marktforschung (DE-588)4037630-8 s DE-604 Marketingforschung (DE-588)4200055-5 s Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut http://www.loc.gov/catdir/toc/onix03/98035145.html Table of Contents
spellingShingle	Kumar, V. 1957- Aaker, David A. 1938- Day, George S. 1937- Essentials of marketing research Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4037630-8 (DE-588)4151278-9 (DE-588)4123623-3
title	Essentials of marketing research
title_auth	Essentials of marketing research
title_exact_search	Essentials of marketing research
title_full	Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day
title_fullStr	Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day
title_full_unstemmed	Essentials of marketing research V. Kumar ; David A. Aaker ; George S. Day
title_short	Essentials of marketing research
title_sort	essentials of marketing research
topic	Marketing gtt Marktonderzoek gtt Marketing research Marketingforschung (DE-588)4200055-5 gnd Marktforschung (DE-588)4037630-8 gnd
topic_facet	Marketing Marktonderzoek Marketing research Marketingforschung Marktforschung Einführung Lehrbuch
url	http://www.loc.gov/catdir/toc/onix03/98035145.html
work_keys_str_mv	AT kumarv essentialsofmarketingresearch AT aakerdavida essentialsofmarketingresearch AT daygeorges essentialsofmarketingresearch

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