Services marketing:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York [u.a.]
Wiley
1998
|
| Subjects: | |
| Physical Description: | XXII, 570 S. Ill., graph. Darst. |
| ISBN: | 0471180343 |
Staff View
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Record in the Search Index
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| author | Kurtz, David L. Clow, Kenneth E. |
| author_facet | Kurtz, David L. Clow, Kenneth E. |
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| author_sort | Kurtz, David L. |
| author_variant | d l k dl dlk k e c ke kec |
| building | Verbundindex |
| bvnumber | BV012124112 |
| classification_rvk | QR 560 |
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV012124112 |
| illustrated | Illustrated |
| indexdate | 2025-02-10T13:13:19Z |
| institution | BVB |
| isbn | 0471180343 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-008210486 |
| oclc_num | 832988427 |
| open_access_boolean | |
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| owner_facet | DE-945 DE-703 DE-522 DE-634 DE-83 |
| physical | XXII, 570 S. Ill., graph. Darst. |
| publishDate | 1998 |
| publishDateSearch | 1998 |
| publishDateSort | 1998 |
| publisher | Wiley |
| record_format | marc |
| spelling | Kurtz, David L. Verfasser aut Services marketing David L. Kurtz ; Kenneth E. Clow New York [u.a.] Wiley 1998 XXII, 570 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Dienstleistung (DE-588)4012178-1 gnd rswk-swf Dienstleistung (DE-588)4012178-1 s Marketing (DE-588)4037589-4 s DE-604 Clow, Kenneth E. Verfasser aut |
| spellingShingle | Kurtz, David L. Clow, Kenneth E. Services marketing Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4012178-1 |
| title | Services marketing |
| title_auth | Services marketing |
| title_exact_search | Services marketing |
| title_full | Services marketing David L. Kurtz ; Kenneth E. Clow |
| title_fullStr | Services marketing David L. Kurtz ; Kenneth E. Clow |
| title_full_unstemmed | Services marketing David L. Kurtz ; Kenneth E. Clow |
| title_short | Services marketing |
| title_sort | services marketing |
| topic | Marketing (DE-588)4037589-4 gnd Dienstleistung (DE-588)4012178-1 gnd |
| topic_facet | Marketing Dienstleistung |
| work_keys_str_mv | AT kurtzdavidl servicesmarketing AT clowkennethe servicesmarketing |