Verfügbarkeit: Quantitative analysis in marketing management

Quantitative analysis in marketing management:

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Bibliographische Detailangaben
Beteiligte Personen:	Moutinho, Luiz 1949- (VerfasserIn), Goode, Mark (VerfasserIn), Davies, Fiona (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Chichester [u.a.] Wiley 1998
Schlagwörter:	Kwantitatieve methoden Marketing Marktonderzoek Statistische methoden Mathematisches Modell Marketing > Management > Mathematical models Marketing > Management > Statistical methods Quantitative Methode Marketingmanagement
Links:	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008018766&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Umfang:	X, 331 S. graph. Darst.
ISBN:	0471963399 0471964301

Internformat

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Datensatz im Suchindex

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adam_text	Contents Preface ix 1 Introduction 1 PART 1 Statistical Analysis, Demand Analysis and Forecasting in Marketing 2 Data collection and sampling 7 3 Further statistical techniques 46 4 Demand analysis 85 5 Forecasting 110 PART 2 Financial Analysis, Operations and Control Systems 6 Financial techniques 145 7 Budgeting and control 178 8 Decision techniques 224 9 Operations management 252 PART 3 Future Trends and Conclusion 10 Future trends 285 Conclusion 300 viii Contents Appendix A Formulae and statistical tables 301 Appendix B Famous statisticians 316 Appendix C Exponential smoothing formulae 319 Index 322
any_adam_object	1
author	Moutinho, Luiz 1949- Goode, Mark Davies, Fiona
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dewey-search	658.8/001/51
dewey-sort	3658.8 11 251
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
format	Book
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id	DE-604.BV011869104
illustrated	Illustrated
indexdate	2024-12-20T10:20:18Z
institution	BVB
isbn	0471963399 0471964301
language	English
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spellingShingle	Moutinho, Luiz 1949- Goode, Mark Davies, Fiona Quantitative analysis in marketing management Kwantitatieve methoden gtt Marketing gtt Marktonderzoek gtt Statistische methoden gtt Mathematisches Modell Marketing Management Mathematical models Marketing Management Statistical methods Quantitative Methode (DE-588)4232139-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4232139-6 (DE-588)4168907-0 (DE-588)4037589-4
title	Quantitative analysis in marketing management
title_auth	Quantitative analysis in marketing management
title_exact_search	Quantitative analysis in marketing management
title_full	Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies
title_fullStr	Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies
title_full_unstemmed	Quantitative analysis in marketing management Luiz Moutinho, Mark Goode and Fiona Davies
title_short	Quantitative analysis in marketing management
title_sort	quantitative analysis in marketing management
topic	Kwantitatieve methoden gtt Marketing gtt Marktonderzoek gtt Statistische methoden gtt Mathematisches Modell Marketing Management Mathematical models Marketing Management Statistical methods Quantitative Methode (DE-588)4232139-6 gnd Marketingmanagement (DE-588)4168907-0 gnd Marketing (DE-588)4037589-4 gnd
topic_facet	Kwantitatieve methoden Marketing Marktonderzoek Statistische methoden Mathematisches Modell Marketing Management Mathematical models Marketing Management Statistical methods Quantitative Methode Marketingmanagement
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008018766&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
work_keys_str_mv	AT moutinholuiz quantitativeanalysisinmarketingmanagement AT goodemark quantitativeanalysisinmarketingmanagement AT daviesfiona quantitativeanalysisinmarketingmanagement

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