APA (7th ed.) Citation

Forker, O. D., & Ward, R. W. (1993). Commodity advertising: The economics and measurement of generic programs. Lexington Books.

Chicago Style (17th ed.) Citation

Forker, Olan D., and Ronald W. Ward. Commodity Advertising: The Economics and Measurement of Generic Programs. New York, NY: Lexington Books, 1993.

MLA (9th ed.) Citation

Forker, Olan D., and Ronald W. Ward. Commodity Advertising: The Economics and Measurement of Generic Programs. Lexington Books, 1993.