Cracking the Japanese market: strategies for success in the new global economy
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Free Press u.a.
1991
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006710217&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | XXI, 294 S. graph. Darst. |
| ISBN: | 0029216915 |
Internformat
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| 245 | 1 | 0 | |a Cracking the Japanese market |b strategies for success in the new global economy |c James C. Morgan ; J. Jeffrey Morgan |
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Acknowledgments xi
Introduction xiii
The Growing Chasm • Why America Must Compete
in Japan • The Tools to Compete
PART I
Islands in the Mist
1. Sunrise Over the Pacific: The Japanese Challenge 3
The Japanese Money Machine • Innovators, Not Imitators
• Losing the Building Blocks • Symptoms of a Larger Malaise
2. The Japanese Way: Origins of a Merchant Nation 15
Nihonjinron • Poor Island Mentality • A Group oriented
Society • The Quest for Wa • The Status Hierarchy
• The Power of Obligation • Education: The Acid Test
3. The Global Farmer: Inside the Japanese Market 26
A Nation with a Mission • The Command Economy
• The Bureaucracy • Keiretsu—The Business Elite
• Sogo Shosha • The Banks • Captive and Affiliated
Suppliers and Distributors • Technology Specialization
• Hurdles in the Japanese Market • The Capitalist Animal
vii
Vtii Contents
4. The Customer Is God: Inside the Japanese Company 53
Kaisha: The Corporate Family • Consensus Management
• Toward Anshin • Service as Religion • The Quality
Obsession • The Loyal Supplier • The Importance of
Commitment • Profile of a Salaryman
PART II
Doing Business with Nihonsha
5. Bushido: Way of the Samurai—The Japanese
as Competitors 75
The Quiet Competitors • Using Market and Trend Analysis to
Nibble at the Edges • From Components to Systems
• Burrowing, Emersion, and Knitting • Deep Pocket
Commerce • Japanese Strategy in Action • The Future:
Kokusaika and Inobeshion
6. The Japanese Success Quotient: American Companies
in Japan 92
Characteristics of Winners in Japan • Revering the Customer as
God • Controlling Your Own Destiny • Researching and
Manufacturing the Right Product for Japan • Building a
World Class Organization and Management • Embracing
Cooperation and Competition • Ningen Kankei—Human
Relations • Getting Back to Basics • The Attack/Counterattack
Response • Emphasizing Similarities/Taking Advantage of
Differences • Believing that Success in Japan Leads to Global
Excellence
7. Applied Materials Japan. A Brief History
of a Long Journey 123
Innocents Abroad • Applied Materials Japan • Growth and
Competition • A Breakthrough • The Narita Technology
Center • The Tough Old Samari • Hard Times in Tokyo
Contents ix
PART III
Succeeding in Japan
8. Kick Starting the Global Organization 147
Seeing Beyond America • Study the Japanese Market • Make a
Company Wide Commitment to Japan • Develop a Japanese
Market Philosophy • Presence and People • Pioneering •
Piggybacking • Partnering • Persistence • Other
Considerations in Market Strategy
9. Defining the Japan Strategy 162
The Market Map • Modes of Entry into Japan • The
Distribution Agreement • The Licensing Agreement • The Joint
Venture Agreement • Selecting a Partner • The Power of
Cooperation • Negotiating for Partnership • A Word about
Mergers and Acquisitions • Global Partnership Model • The
Japanese Subsidiary
10. Growing the Japanese Business 182
People • Facilities • Systems • Financing • Becomjngjin Insider in Japan
11. Becoming a World Class Competitor 205
Testing Your I.Q. (International Qualities) • The Global Vision
• The Global Company Model • Lessons from Japan on World
Class Competitiveness • Continuous, Incremental Improvement
• Empowering the Workforce • Building Customer Linkages
• Effectively Using External Resources • Cost Effective Product
Design and Delivery Infrastructure • Superior Information
Systems • Long Term Thinking and Commitment
12. Challenge and Opportunity: The Keys to Success in Japan 225
A Realistic View of the Japanese Challenge • The Keys to Success
in Japan • Shobai wa Akinai— Never Give Up • The Time to
Win in Japan Is Now • The Golden Age of Global Growth
X Contents
Afterword: The America That Can Compete 235
What America Can Do • What Japan Can Do • A Bright
Shining Future
APPENDIX A: Selected Foreign Company Performance in
Japan, 1987 88 Estimates 243
appendix B: Japanese Corporations with the Most Potential
for Growth in the 1990s 247
APPENDIX C: Economic Comparison between Japan
and Other Industrial Countries 248
APPENDIX D: Japan Database 250
1. Largest Japanese Banks 250
2. Largest Japanese Insurance Companies
and Pension Funds 252
3. Largest Private Japanese Venture Capital
Finance Companies 253
4. Research Institutes and Marketing
Research Firms in Japan 254
5. U.S. Companies Listed on the Tokyo
Stock Exchange 257
6. Selected Organizations 257
7. Recommended Publications 260
8. Comparison of Patent Systems in Japan,
the United States, and Europe 263
APPENDIX E: Largest Japanese Companies by Industry 265
APPENDIX F: Japanese Business Meetings and Etiquette 274
APPENDIX G: Glossary of Japanese Terms 279
Notes 283
Bibliography 287
About the Authors 289
Index 291
|
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| geographic | Japan (DE-588)4028495-5 gnd |
| geographic_facet | Japan |
| id | DE-604.BV010106479 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T09:48:06Z |
| institution | BVB |
| isbn | 0029216915 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006710217 |
| oclc_num | 246814813 |
| open_access_boolean | |
| owner | DE-N2 DE-188 |
| owner_facet | DE-N2 DE-188 |
| physical | XXI, 294 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Free Press u.a. |
| record_format | marc |
| spellingShingle | Morgan, James C. Morgan, J. Jeffrey Cracking the Japanese market strategies for success in the new global economy Absatzmarkt (DE-588)4141092-0 gnd Ausländisches Unternehmen (DE-588)4202362-2 gnd |
| subject_GND | (DE-588)4141092-0 (DE-588)4202362-2 (DE-588)4028495-5 |
| title | Cracking the Japanese market strategies for success in the new global economy |
| title_auth | Cracking the Japanese market strategies for success in the new global economy |
| title_exact_search | Cracking the Japanese market strategies for success in the new global economy |
| title_full | Cracking the Japanese market strategies for success in the new global economy James C. Morgan ; J. Jeffrey Morgan |
| title_fullStr | Cracking the Japanese market strategies for success in the new global economy James C. Morgan ; J. Jeffrey Morgan |
| title_full_unstemmed | Cracking the Japanese market strategies for success in the new global economy James C. Morgan ; J. Jeffrey Morgan |
| title_short | Cracking the Japanese market |
| title_sort | cracking the japanese market strategies for success in the new global economy |
| title_sub | strategies for success in the new global economy |
| topic | Absatzmarkt (DE-588)4141092-0 gnd Ausländisches Unternehmen (DE-588)4202362-2 gnd |
| topic_facet | Absatzmarkt Ausländisches Unternehmen Japan |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006710217&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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