Segmenting the mature market: identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Chicago, Ill. u.a.
Probus Publ. Co.
1993
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| Subjects: | |
| Physical Description: | XVII, 363 S. graph. Darst. |
| ISBN: | 1557384487 |
Staff View
MARC
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| 245 | 1 | 0 | |a Segmenting the mature market |b identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies |c Carol M. Morgan ; Doran J. Levy |
| 264 | 1 | |a Chicago, Ill. u.a. |b Probus Publ. Co. |c 1993 | |
| 300 | |a XVII, 363 S. |b graph. Darst. | ||
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Record in the Search Index
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| author | Morgan, Carol M. Levy, Doran J. |
| author_facet | Morgan, Carol M. Levy, Doran J. |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T09:46:45Z |
| institution | BVB |
| isbn | 1557384487 |
| language | English |
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| physical | XVII, 363 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Probus Publ. Co. |
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| spelling | Morgan, Carol M. Verfasser aut Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies Carol M. Morgan ; Doran J. Levy Chicago, Ill. u.a. Probus Publ. Co. 1993 XVII, 363 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marktsegmentatie gtt Ouderen gtt Consumer behavior United States Marketing United States Older consumers United States Alter (DE-588)4001446-0 gnd rswk-swf Markt (DE-588)4037621-7 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Alter (DE-588)4001446-0 s Markt (DE-588)4037621-7 s DE-604 Levy, Doran J. Verfasser aut |
| spellingShingle | Morgan, Carol M. Levy, Doran J. Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies Marktsegmentatie gtt Ouderen gtt Consumer behavior United States Marketing United States Older consumers United States Alter (DE-588)4001446-0 gnd Markt (DE-588)4037621-7 gnd |
| subject_GND | (DE-588)4001446-0 (DE-588)4037621-7 (DE-588)4078704-7 |
| title | Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies |
| title_auth | Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies |
| title_exact_search | Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies |
| title_full | Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies Carol M. Morgan ; Doran J. Levy |
| title_fullStr | Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies Carol M. Morgan ; Doran J. Levy |
| title_full_unstemmed | Segmenting the mature market identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies Carol M. Morgan ; Doran J. Levy |
| title_short | Segmenting the mature market |
| title_sort | segmenting the mature market identifying targeting and reaching america s diverse booming senior markets based on the 50 studies |
| title_sub | identifying, targeting and reaching America's diverse, booming senior markets ; based on the 50+ studies |
| topic | Marktsegmentatie gtt Ouderen gtt Consumer behavior United States Marketing United States Older consumers United States Alter (DE-588)4001446-0 gnd Markt (DE-588)4037621-7 gnd |
| topic_facet | Marktsegmentatie Ouderen Consumer behavior United States Marketing United States Older consumers United States Alter Markt USA |
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