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Bibliographic Details
Main Authors:	Nieschlag, Robert 1905-1990 (Author), Dichtl, Erwin 1935-1997 (Author), Hörschgen, Hans 1936- (Author)
Format:	Book
Language:	German
Published:	Berlin Duncker & Humblot 1994
Edition:	17., neu bearb. Aufl.
Subjects:	Marketing Unternehmen Wettbewerb Wettbewerbsfähigkeit Kommunikation Strategie Unternehmensplanung Einführung Lehrbuch
Physical Description:	XX, 1116 S. graph. Darst.
ISBN:	342807677X

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illustrated	Illustrated
indexdate	2024-12-20T09:43:46Z
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isbn	342807677X
language	German
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-006543088
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owner	DE-384 DE-N2 DE-703 DE-945 DE-Aug4 DE-70 DE-739 DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-862 DE-BY-FWS DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-706 DE-523 DE-B170 DE-83 DE-525 DE-188
owner_facet	DE-384 DE-N2 DE-703 DE-945 DE-Aug4 DE-70 DE-739 DE-12 DE-19 DE-BY-UBM DE-473 DE-BY-UBG DE-862 DE-BY-FWS DE-91 DE-BY-TUM DE-M49 DE-BY-TUM DE-706 DE-523 DE-B170 DE-83 DE-525 DE-188
physical	XX, 1116 S. graph. Darst.
publishDate	1994
publishDateSearch	1994
publishDateSort	1994
publisher	Duncker & Humblot
record_format	marc
spellingShingle	Nieschlag, Robert 1905-1990 Dichtl, Erwin 1935-1997 Hörschgen, Hans 1936- Marketing Marketing Unternehmen (DE-588)4061963-1 gnd Wettbewerb (DE-588)4065835-1 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kommunikation (DE-588)4031883-7 gnd Strategie (DE-588)4057952-9 gnd Unternehmensplanung (DE-588)4078609-2 gnd
subject_GND	(DE-588)4061963-1 (DE-588)4065835-1 (DE-588)4037589-4 (DE-588)4065837-5 (DE-588)4031883-7 (DE-588)4057952-9 (DE-588)4078609-2 (DE-588)4151278-9 (DE-588)4123623-3
title	Marketing
title_auth	Marketing
title_exact_search	Marketing
title_full	Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_fullStr	Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_full_unstemmed	Marketing von Robert Nieschlag ; Erwin Dichtl ; Hans Hörschgen
title_short	Marketing
title_sort	marketing
topic	Marketing Unternehmen (DE-588)4061963-1 gnd Wettbewerb (DE-588)4065835-1 gnd Marketing (DE-588)4037589-4 gnd Wettbewerbsfähigkeit (DE-588)4065837-5 gnd Kommunikation (DE-588)4031883-7 gnd Strategie (DE-588)4057952-9 gnd Unternehmensplanung (DE-588)4078609-2 gnd
topic_facet	Marketing Unternehmen Wettbewerb Wettbewerbsfähigkeit Kommunikation Strategie Unternehmensplanung Einführung Lehrbuch
work_keys_str_mv	AT nieschlagrobert marketing AT dichtlerwin marketing AT horschgenhans marketing

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