Medienarbeit und Marketing:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Deutsch |
| Veröffentlicht: |
Köln
Atelier-Verl.
1995
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Kleine Atelier-Bibliothek
6 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006518096&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturverz. S. 70 - 74 |
| Umfang: | 84 S. |
| ISBN: | 3980313131 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819296152117313536 |
|---|---|
| adam_text | Titel: Medienarbeit und Marketing
Autor: Zimmermann, Olaf
Jahr: 1995
Inhalt Vorwort ...................................................................................................... 9 Was ist Kunstmarketing? ........................................................................ 11 Christo - Ein Beispiel für erfolgreiche Medien- und Marketingarbeit.. 17 Medienarbeit für Künstler ....................................................................... 21 Wenn Medienarbeit schief geht ............................................................. 31 Direktmarketing für Künstler ................................................................... 35 Geheime Verführung - Kunst-Placement ............................................... 41 Typologie eines fiktiven Kunstsammlers ............................................... 45 Informationsbeschaffung ........................................................................ 49 Adressen ................................................................................................. 55 Literaturempfehlungen ........................................................................... 69 Kritik ......................................................................................................... 75 Personen- und Stichwortverzeichnis ..................................................... 76 7
|
| any_adam_object | 1 |
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| author_variant | o z oz |
| building | Verbundindex |
| bvnumber | BV009843367 |
| classification_rvk | AP 17420 |
| ctrlnum | (OCoLC)214954979 (DE-599)BVBBV009843367 |
| discipline | Allgemeines |
| edition | 1. Aufl. |
| format | Book |
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| id | DE-604.BV009843367 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T09:43:11Z |
| institution | BVB |
| isbn | 3980313131 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-006518096 |
| oclc_num | 214954979 |
| open_access_boolean | |
| owner | DE-473 DE-BY-UBG DE-12 DE-B170 DE-188 |
| owner_facet | DE-473 DE-BY-UBG DE-12 DE-B170 DE-188 |
| physical | 84 S. |
| publishDate | 1995 |
| publishDateSearch | 1995 |
| publishDateSort | 1995 |
| publisher | Atelier-Verl. |
| record_format | marc |
| series | Kleine Atelier-Bibliothek |
| series2 | Kleine Atelier-Bibliothek Künstlerhandbuch |
| spellingShingle | Zimmermann, Olaf 1961- Medienarbeit und Marketing Kleine Atelier-Bibliothek Kunst (DE-588)4114333-4 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4114333-4 (DE-588)4037877-9 (DE-588)4037589-4 |
| title | Medienarbeit und Marketing |
| title_auth | Medienarbeit und Marketing |
| title_exact_search | Medienarbeit und Marketing |
| title_full | Medienarbeit und Marketing Olaf Zimmermann |
| title_fullStr | Medienarbeit und Marketing Olaf Zimmermann |
| title_full_unstemmed | Medienarbeit und Marketing Olaf Zimmermann |
| title_short | Medienarbeit und Marketing |
| title_sort | medienarbeit und marketing |
| topic | Kunst (DE-588)4114333-4 gnd Massenmedien (DE-588)4037877-9 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kunst Massenmedien Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006518096&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV008226720 |
| work_keys_str_mv | AT zimmermannolaf medienarbeitundmarketing |