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Strategic marketing management cases:

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Bibliographische Detailangaben
Beteiligte Personen:	Cravens, David W. (VerfasserIn), Lamb, Charles W. 1944- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Homewood, IL u.a. Irwin 1993
Ausgabe:	4. ed.
Schriftenreihe:	The Irwin series in marketing
Schlagwörter:	Marketing Strategisch management Marketing > Case studies Fallstudie Strategisches Management Fallstudiensammlung
Beschreibung:	Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications
Umfang:	XVIII, 900 S. graph. Darst.
ISBN:	0256105316

Internformat

MARC


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Datensatz im Suchindex

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author	Cravens, David W. Lamb, Charles W. 1944-
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dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
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id	DE-604.BV009762535
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indexdate	2024-12-20T09:41:47Z
institution	BVB
isbn	0256105316
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-006457718
oclc_num	25409519
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physical	XVIII, 900 S. graph. Darst.
publishDate	1993
publishDateSearch	1993
publishDateSort	1993
publisher	Irwin
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series2	The Irwin series in marketing
spelling	Cravens, David W. Verfasser aut Strategic marketing management cases David W. Cravens ; Charles W. Lamb 4. ed. Homewood, IL u.a. Irwin 1993 XVIII, 900 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Irwin series in marketing Bis 3. Aufl. u.d.T.: Cravens, David W.: Strategic marketing management cases and applications Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd rswk-swf Fallstudie (DE-588)4124897-1 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s Fallstudie (DE-588)4124897-1 s 1\p DE-604 Lamb, Charles W. 1944- Verfasser (DE-588)137931328 aut 3. Aufl. u.d.T. Cravens, Davis W. Strategic marketing management 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Cravens, David W. Lamb, Charles W. 1944- Strategic marketing management cases Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4124897-1 (DE-588)4124261-0 (DE-588)4522595-3
title	Strategic marketing management cases
title_auth	Strategic marketing management cases
title_exact_search	Strategic marketing management cases
title_full	Strategic marketing management cases David W. Cravens ; Charles W. Lamb
title_fullStr	Strategic marketing management cases David W. Cravens ; Charles W. Lamb
title_full_unstemmed	Strategic marketing management cases David W. Cravens ; Charles W. Lamb
title_short	Strategic marketing management cases
title_sort	strategic marketing management cases
topic	Marketing gtt Strategisch management gtt Marketing Case studies Marketing (DE-588)4037589-4 gnd Fallstudie (DE-588)4124897-1 gnd Strategisches Management (DE-588)4124261-0 gnd
topic_facet	Marketing Strategisch management Marketing Case studies Fallstudie Strategisches Management Fallstudiensammlung
work_keys_str_mv	AT cravensdavidw strategicmarketingmanagementcases AT lambcharlesw strategicmarketingmanagementcases

Verfügbarkeit

MARC

Datensatz im Suchindex

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